Levi's news and archive

For a few dollars more: Levi's sets its sights on womenswear and the premium market

Paris, France - Global denim leader Levi's is looking to shed its image as a men's brand focused solely on jeans. The company aims to attract more female customers and dress them “from head to toe”, its chief executive officer Michelle Gass told AFP. She has set a goal of surpassing 10 billion dollars in revenue. “While jeans are our foundation,...

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Business

Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

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Fashion

Is the NFL Super Bowl evolving into a fashion week?

The National Football League’s annual Super Bowl is no longer just a championship football game; its upcoming showdown between the Seattle Seahawks and the New England Patriots in San Francisco sees the NFL deepening its ties to fashion with a series of fashion shows, designer collaborations, and retail activations. Highlights include American...

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Levi Strauss shifts to direct-to-consumer model, achieves 7 percent organic growth

US denim giant Levi Strauss & Co. (LS&Co.) has reported a 4 percent increase in reported net revenues to 6.30 billion dollars for the fiscal year ended November 30, 2025. On an organic basis, which excludes the impacts of foreign exchange and divestitures, the group saw a 7 percent rise compared to the prior year. The company has reached what...

Fairs

Preface Preview: Fabric trade show to host largest edition with Re/Assembly, Here|After and Denim Dudes

The upcoming Preface fabric trend show is gearing up to host its biggest edition since its 2018 inception, featuring Re/Assembly, Here|After, and Denim Dudes. Running from January 28 to 29 at 356 S. Mission Road in Los Angeles, the Fall/Winter 2027 edition brings together Preface’s textile showcase, an upcycling design competition hosted by...

Fashion

Levi’s launches repairs project to empower young people

US denim and apparel company Levi Strauss & Co. (LS&Co.) has launched a new clothing repairs initiative aimed at helping high school teens “take fashion into their own hands”. The Levi’s Wear Longer Project will offer young people hands-on learning, free digital resources, and community-based workshops, designed to share the practical skills...

People

Former Levi’s Americas president ups stake in Dr. Martens

Robert Hanson, the former president of Levi’s Americas, has increased his shareholding in Dr. Martens just days after initially snapping up a stake in the British footwear company. According to a London Stock Exchange filing, Hanson, who joined the board as an independent non-executive director in March, has secured another 104,000 shares in Dr....

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Business

Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

Retail

Apparel Group India expands portfolio with Levi's Kids launch

Apparel Group India has expanded its partnership with the iconic global denim brand, Levi’s, by launching Levi's Kids in the Indian market. Recognising India as a key Asian market, this move introduces the celebrated brand's children's clothing line to the country for the first time. Apparel Group India officially announced the introduction of...

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Levi Strauss & Co. increases full-year guidance after strong Q3

Levi Strauss & Co. announced financial results for the third quarter ended August 31, 2025, with net revenues of 1.5 billion dollars, representing a 7 percent increase on both a reported and organic basis versus the prior year. Beyond Yoga net revenues increased 2 percent on a reported and organic basis. The company’s performance was highlighted...

FashionPress Release

Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

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Trump tariffs: Levi's UK flags 'anti-American' risk

Levi's UK has identified a potential threat to its business in the form of "rising Anti-Americanism" stemming from Trump Tariffs and other U.S. governmental policies. The company fears that this sentiment could cause consumers to shift their preferences away from U.S. brands, opting instead for "national / European products". This concern,...