Levi's news and archive

Premier Brands Group faces legal dispute from Levi’s over ‘counterfeit trafficking’

Denim brand Levi Strauss & Co. has filed a legal complaint against Premier Brands Group (PBG) in which it claims the New York-based firm had carried out a “large-scale counterfeit trafficking operation” that infringed on its trademarks. In a filing with the California Northern District Court (case number 3:25-cv-03863), seen and initially...

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Levi’s shareholders vote against proposal to dismantle DEI programmes

Shareholders at Levi’s are said to have voted against a proposal suggesting for diversity, equity and inclusion (DEI) programmes to be abolished at the company. In the US brand’s latest shareholder meeting, investors holding less than 1 percent of shares voted in favour of the proposal, a company spokesperson told WWD. The proposal was brought...

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Levi Strauss integrates operations in Colombia and expands its presence in Spain

Levi Strauss & Co. continues to advance its global strategy of direct control over its international operations. According to Modaes, citing the Mercantile Registry, the company has acquired its business in Colombia through its Spanish subsidiary, Levi Strauss de España. In February 2024, this entity reportedly executed a capital increase of...

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Levi Strauss maintains outlook despite economic uncertainty

Levi Strauss & Co. reported a 3 percent increase in first-quarter revenue to 1.5 billion dollars, demonstrating "resilience in the face of ongoing economic uncertainty and tariff pressures." The company also maintained its revenue growth outlook for the year. Net income for the quarter rose to 150 million dollars, with diluted earnings per share...

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Levi Strauss expands executive roles to drive operational success

Levi Strauss & Co. has announced a series of strategic leadership changes to accelerate its transformation into a best-in-class omnichannel retailer. These changes focus on leveraging the Levi's brand, increasing speed and agility, and prioritising consumer obsession and innovation. The restructuring aims to streamline decision-making, drive...

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Levi's Q4 revenues increase 12 percent, but FY25 forecast concerns investors

Though Levi Strauss fourth quarter net revenues of 1.8 billion dollars, rose 12 percent, the company’s outlook for the upcoming fiscal year has raised investor concerns, leading to about a 7 percent drop in the company’s share value in extended trading. The company projects a 1 percent to 2 percent decline in revenue and adjusted diluted EPS...

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Sephora North America CEO to join as member of Levi Strauss board

Artemis Patrick will join the Levi Strauss & Co. to serve as a member of the board, effective February 1, 2025. She will also serve as a member of the board’s audit and nominating, governance and corporate citizenship committees, effective March 1, 2025. Patrick is currently president and CEO of Sephora North America, where she is responsible...

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Levi’s and Undercover unveil anniversary collaboration

San Francisco-based denim brand Levi’s has unveiled a new collaboration with Undercover in celebration of the Japanese brand’s 35th anniversary. Founded in 1990 by Japanese designer Jun Takahashi, Undercover has become known for blending high fashion with streetwear and underground influences. For the second Levi’s x Undercover collection, the...

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Levi’s defends iconic tab trademark in legal battle with Philipp Plein

Levi Strauss & Co., the denim giant, has long safeguarded its trademarks with the fervour of a company that understands the vital role of intellectual property in fashion. Now, the company has launched a case against Philipp Plein, alleging that the designer's use of a tab on garments infringes on Levi’s iconic and trademarked label, which has...

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Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

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Levi Strauss names Dario Aguilar as MD, Latin America

Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...

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Levi's signs Pakistan Accord

Levi Strauss & Co. has signed a legal agreement to ensure the safety of garment workers in Pakistan, the Clean Clothes Campaign (CCC) said. The American denim brand is the 129th signatory to the Pakistan accord. The Pakistan Accord, which will come into effect in 2023, is a legally binding agreement between fashion brands and trade unions. The...