Levis news and archive

Levi's, Nike and Lancôme are amongst loyalty leaders, says Brand Index

Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become...

BusinessFeatured

Levi Strauss Q2 revenues drop, lowers outlook

Second quarter net revenues at Levi Strauss & Co. of 1.3 billion dollars decreased 9 percent on a reported and constant-currency basis. The company said in a release that the planned shift in wholesale shipments from Q2 to Q1 negatively impacted the quarter performance by approximately 100 million dollars or 7 percent of net revenues. Net loss...

Fashion Featured

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

Fashion Featured

(Re)defining sustainability - Does technology hold the key?

Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' However, in spite of all the efforts...

Fashion

Social and Labor Convergence Project launches

The Sustainable Apparel Coalition (SAC) along with leading apparel brands including H&M, Nike, Levi Strauss & Co, Gap, Target and Timberland, have launched the Social and Labor Convergence Project to help improve working conditions in global apparel and footwear manufacturing. The project seeks to achieve “real, sustainable change through the...

Apparel

Designers and brands team up

After Tarun Tahiliani teaming up with Levi’s for its Diva collection now Rogue menswear designer Kunal Rawal is tying up with Provogue to design a menswear collection. Following the success of his Cuban inspired spring/summer line for Lakme Fashion Week, Rawal is all set to bring his easy aesthetic to the popular fashion brand. Meanwhile,...