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W ties up with Livaeco to up sale of sustainable fabric apparels

Women’s apparel brand W, a part of TCNS Clothing, is looking to generate 20 per cent of revenue from sale of products made from sustainable fabrics . The company now has an exclusive partnership with Aditya Birla Group's Livaeco brand. Last year, W had launched a new line of Harit Khadi products styled by the company and the response was very...