Livaeco news and archive

W ties up with Livaeco to up sale of sustainable fabric apparels

Women’s apparel brand W, a part of TCNS Clothing, is looking to generate 20 per cent of revenue from sale of products made from sustainable fabrics . The company now has an exclusive partnership with Aditya Birla Group's Livaeco brand. Last year, W had launched a new line of Harit Khadi products styled by the company and the response was very...

Retail

Birla Cellulose launches eco-enhanced variant of Liva called ‘Livaeco’

Birla Cellulose has introduced an eco-enhanced variant of Liva fabric called Livaeco. With Livaeco, Birla Cellulose is looking at systematically engaging with the textile value chain and offering fashionable clothing that is ecofriendly. Liva is a brand from the Aditya Birla Group. Over four years, Liva has become the preferred ingredient brand...