Lure news and archive

Lure keeps its focus on jackets combining fashion with functionality

The Lure collection for A/W 2016 is slightly different from last season’s. This time, fashion is more dominant and a variety of fabrics have been used to prep up the look these include cotton, wool blends, polyester, nylon, etc. Vinay Aggarwal, Director, Lure explains, “We have introduced a host of trendy prints. The range is a blend of smart...

RetailFeatured

This winter, Lure unveils sporty jackets to woo young India

Winter wear brand Lure from Ludhiana-based Sears Knit is looking forward to 11 to 20 percent growth this winter season. “Though the season is unlikely to benefit us, we are still expecting growth. Last year, the growth rate was in the range of 10 to 15 percent. Efforts are on to continue the journey towards south India,” says Vinay Aggarwal,...

Fashion

Lure set to explore export opportunities this fiscal

“We witnessed a long winter season last year. It was good for both manufacturer and retailers. We are eyeing 15-20 percent a growth in this financial year,” says Vinay Aggarwal, Director, Sears Knit while talking about his business expectations. Lure, the winter wear brand has introduced some new blended fabrics with cottons in jackets for the...