LVMH news and archive

Are luxury brands returning to designer expertise?

In a not unexpected announcement by Givenchy, the LVMH-operated brand finally confirmed its new creative director after an uncharacteristically protracted search. The appointment of Sarah Burton, following the departure of Matthew Williams, signals a potentially transformative moment not just for the brand, but for the industry at large. The...

Fashion Featured

LVMH Prize winners named as Hodakova, Standing Ground and Duran Lantink

The recipients of the LVMH Prize 2024 were revealed today, and with their announcement comes historic wins for a certain region. Upcycling brand Hodakova was initially the first Swedish brand to have been selected as one of the eight finalists for the prestigious prize. Now, the brand’s designer and founder Ellen Hodakova Larsson has ultimately...

PeopleFeatured

Givenchy ropes in Sarah Burton as creative director

LVMH-owned Givenchy has appointed British designer Sarah Burton as creative director, with immediate effect. She will present her first collection in March 2025. Burton, the company said in a statement, will be responsible for the creative direction of all of the maison’s women's and men's collections. Commenting on her new role at Givenchy,...

Fashion |MARKETING Featured

Berluti takes over the Champs-Élysées with new ad campaign

Luxury shoemaker Berluti has unveiled a captivating new advertising campaign along Paris’ Champs-Élysées from September 4-10. This guerrilla marketing strategy aims to bring the Maison's artistry directly to the streets of the French capital. Leveraging the prestigious location just steps away from Berluti's historic Rue Marbeuf boutique, the...

People

Dior taps former Miu Miu Chief for key leadership role

Christian Dior Couture has announced a major change in its executive ranks. Benedetta Petruzzo, previously the Chief Executive Officer at Miu Miu, is set to join the storied French fashion house as its new Managing Director, effective October 15th. The appointment, lauded by Dior's Chairman and CEO Delphine Arnault, comes at a crucial time for...

Fashion |In Pictures

Louis Gabriel Nouchi and Louis Vuitton's costumes at the opening ceremony of the 2024 Paralympic Games

French musicians Myd and Christine and the Queens, dressed by Louis Gabriel Nouchi, and Lucky Love in Louis Vuitton, brought the theme of inclusion, which is also a strong theme in fashion, to the forefront during the opening ceremony of the Paris 2024 Paralympic Games. The ceremony took place between the Champs-Élysées and the Place de la...

Business

Bernard Arnault's L Catterton snaps up stake in Polène

The leather goods brand Polène is no longer part of the portfolio of Otium Capital, the investment company of Pierre-Édouard Stérin, the far-right billionaire. Following this withdrawal, and according to the media L'Informé, L Catterton, a private-equity firm backed by LVMH, has acquired a minority stake in Polène. On July 11, the French media...

Fashion |Marketing Featured

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

Fashion

LVMH leaves indelible mark on Paris Olympics

As the curtain fell on the Paris 2024 Olympic Games, luxury conglomerate LVMH ensured the closing ceremony was as stylistically noteworthy as the opening, where Lady Gaga and Celine Dion had set a high bar in custom Dior ensembles. The French luxury goods titan, serving as a creative partner for the Games, strategically utilised the global event...

Business

LVMH CEO confirms personal stake in luxury group Richemont

Bernard Arnault, LVMH's CEO, has confirmed reports of a small personal stake in Richemont, the Swiss luxury goods company and parent of Cartier and Alaïa. Mr Arnault in an interview with US news outlet CNBC emphasised his stake is unrelated to LVMH's corporate strategy. This move comes amid challenging financial results for LVMH, with a 1...

Fashion Featured

LVMH's Olympic coup melds haute couture with global spectacle

The 2024 Olympic Games in Paris have heralded a new era in the intersection of sport and haute couture, with luxury conglomerate LVMH leveraging its premier sponsorship to showcase its maisons on an unprecedented global stage. This strategic move not only elevates the Games' aesthetic but also reinforces Paris's status as the world's fashion...

Fashion Featured

Luxury fashion's Olympic ambitions go beyond sportswear

On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...