Lyst Index news and archive

Fashion's fixation with rankings: How data became luxury's new currency

In an industry historically guided by intuition and creative vision, the rise of data-driven rankings like the Lyst Index offers a revealing glimpse into fashion's evolving relationship with metrics and market intelligence. The latest quarterly report from the fashion shopping platform demonstrates why these rankings have become essential...

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Miu Miu breaks ahead of 'big sister' Prada in Lyst Index Q3

The Italian luxury label Miu Miu tops the ranking of the world's most sought-after fashion brands. In the current Lyst Index for the third quarter, Miu Miu not only displaces the Spanish luxury brand Loewe from the top position, but also takes over from its big sister Prada. Last quarter, Miu Miu still occupied fourth place on the list, behind...

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Loewe tops Lyst’s Q2 index, Goyard named breakout brand

Following what Lyst described as a “renaissance”, Spanish brand Loewe has topped the resale platform’s highly acclaimed index for the Q2 period, climbing 13 places over the last 12 months to take the number one place for its first time. According to Lyst, searches for Loewe have increased 19 percent this quarter, driven by its cult basket bags...

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Prada comes out on top in Lyst’s Q4 2022 report

The Lyst Index for Q4 of 2022 has arrived, and with it comes some significant shifts in shopper sentiments towards big name luxury brands. For one, Gucci, which was at the top for Q3, fell to second place, while the former occupier of the spot Prada went up to first. It comes as both companies experienced some significant changes in their...

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Lyst Index: Italian labels reign supreme, Miu Miu ballet flats named hottest product

Luxury fashion house Gucci has retained its spot as the world’s hottest brand as Italian label’s continue to reign supreme, according to the latest Lyst Index. The index, created by fashion search platform Lyst, compares more than eight million items and rates them by volume of social media mentions, searches, page views, interactions, and sales...

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Lyst Index: Gucci reclaims top spot, Diesel 1DR bag named hottest women’s item

Italian luxury label Gucci has stepped past Spanish rival Balenciaga to be named the hottest brand on the planet in the second quarter of the year, according to the latest Lyst Index. The index, created by fashion search platform Lyst, examines more than eight million items and rates them by volume of social media mentions, searches, page views,...

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Lyst Index: Balenciaga retains title of fashion’s hottest brand

Spanish luxury fashion house Balenciaga has retained its spot as the hottest brand on the planet in the first quarter of the year, according to the latest Lyst Index. The index, created by fashion search platform Lyst, examines more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales...

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Lyst Index: Gucci remains hottest brand, Nike jumps up rankings

Gucci has retained its position as the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, while Nike jumped up nine spots to take second place. Italian luxury label Gucci remained popular online in the first quarter of the year, with additional buzz being generated by a picture of Lady Gaga and Adam Driver on...

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Off-White, Gucci belts and Moncler jackets named top searches in Q4 Lyst Index

Lyst has released its list of the hottest fashion brands and products based on consumer searches in the final three months of 2019, with Off-White, Gucci, and Balenciaga coming out on top. Off-White retained its crown as the hottest brand in the world according to The Lyst Index thanks to strong demand for the luxury-meets-streetwear brand’s...