Madura Fashion and Lifestyle news and archive

Discounts hurt Madura sales in April-June quarter

Sales at Madura Fashion and Lifestyle, which has premium brands, fell three per cent in April-June, the second consecutive quarterly drop. As the company refrained from deep discounting to protect brand value, volumes fell, impacting the unit’s operating profit. Price discounts on online platforms and frequent sales drives are unsettling Aditya...

Apparel

Madura Fashion and Lifestyle eyes JV with Ralph Lauren

American fashion major Ralph Lauren is said to be in talks with the Aditya Birla group’s Madura Fashion and Lifestyle for a 51:49 per cent joint venture. Sources inform that that both may ink a 10-year deal to market premium lifestyle products ranging from apparel, home, accessories to fragrances of the New York-based brand. This recent...

Apparel

Allen Solly to introduce ‘Color Lab’ in more stores

Allen Solly, the well known clothing brand from the Madura Fashion and Lifestyle is targeting Rs 650 crores revenue this fiscal. It’s witnessing high demand and strong growth in business with innovative activities like the just introduced ‘Colour Lab’. The Colour Lab innovation, started especially to attract young consumers, will be available at...

Apparel

Planet Fashion plans aggressive retail expansion

Planet Fashion, a retail initiative of Madura Fashion & Lifestyle, is expecting 20 percent growth in revenue during the current fiscal to Rs 361 crores. Planet Fashion’s COO- International Business & Trade Sales Shoaib Farooqi says: "We expect our revenue to grow by 20 percent to Rs 361 crores during the current fiscal... last year our revenue...

Apparel

Madura plans more ‘The Collective’ stores

Madura Fashion and Lifestyle is looking at doubling the number of its multi-brand premium retail stores ‘The Collective’ in the next 12-18 months, signalling an improvement in prospects. The company, which operates seven stores in Delhi, Chandigarh, Mumbai and Bangalore, will invest close to Rs 50-60 crores in adding another seven. It now plans...

Apparel

Madura to launch 50 Van Heusen stores next fiscal

Aditya Birla Group firm Madura Fashion & Lifestyle has announced its retail expansion plans for leading apparel brand Van Heusen. The company plans to open 50 new stores by the end of next fiscal. The brand, which is looking for a jump of 16-18 per cent in sales turnover in 2013-14, is also planning to expand reach in the Northeast by doubling...

Apparel

MF&L aiming to create India’s first Rs 1,000 cr brand

Ashish Dikshit the CEO of Madura Fashion & Lifestyle (MF&L) who took over only this April, believes MF&L could create the country's first Rs 1,000 crores apparel brand. And that three of its brands -- Louis Philippe, Van Heusen and Peter England -- could reach this milestone within 3-4 years. He says they have an opportunity to grow more than...

Apparel

Allen Solly gets new logo

Aditya Birla Nuvo’s Madura Fashion & Lifestyle is giving a new look to its apparel brand Allen Solly planning to give it a distinct identity. Apart from unveiling a new logo for the brand, the firm will also renovate 130 stores across India to align with its move to strengthen the brand’s ‘Friday Dressing’ positioning. This would now be extended...

Fashion

The Rs 500 cr Club: Select brands to touch the mark

The year 2011 proved negative for apparel retail with various factors like excise duty on branded apparel, increasing raw material costs, signs of another economic slowdown and customers tightening their purse strings. Most retailers had to adapt various strategies to keep the sales registers ringing and to manage the day to day operational...

Apparel

Allen Solly: Popularising ‘Friday Dressing’ across India

Allen Solly one of the four apparel brands from Madura Fashion and Lifestyle is on an aggressive growth mode. The brand, which is known for its relaxed range caters to young professionals. In fact, its campaigns have been aggressively pushing the tag line of ‘Friday Dressing’ among its target customers. It may be noted that Madura Fashion and...

Apparel

Global vs Local brands: Price gap is thinning

Domestic garment manufacturers are facing a double-whammy of spiraling cotton prices and the 10 per cent excise duty levy on their branded products. This has narrowed the gap between brands manufactured in India and those imported, giving the foreign brands a big advantage as this could also lead to urban shoppers shifting from local brands to...