Makers news and archive

Raymond to stop making Makers brand

Leading textile and apparel major Raymond has decided to stop manufacturing its mass market brand Makers as it shifts focus on premium offerings under its portfolio for growth and profitability. Launched in 2011, Makers was targeted at consumers residing in smaller towns and rural areas. The company would now shift its focus on refurbishing...

Apparel

Makers completes first successful year

Makers, Raymond’s unique fabric brand in the economy category, is celebrating its first year of successful operations. And to mark it Makers has announced the launch of India’s first insurance scheme for retailers. This Group Personal Accident Policy is a benefit to the retailers of Makers across India. Ram Bhatnagar, Vice President-Emerging...

Apparel

Raymond launches ‘Makers’ in three states

Raymond, one of the largest integrated manufacturers of worsted fabrics in the world, has launched its economy-brand ‘Makers’ in three north Indian states of Punjab, Haryana and Himachal Pradesh. The Makers fabric would be offered at various multi-brand outlets (MBOs) in these states. Banking upon increasing brand consciousness among consumers...

Apparel

Raymond launches Makers in the economy segment

Raymond Apparel, is now trying to shake of its image as suit manufacturer for the premium segment. It recently entered the organized sub-premium textile market with its economy brand called ‘Makers’. According to Ram Bhatnagar Raymond VP(emerging businesses), the new brand will be launched soon in West Bengal after which other launches in the...