Mattel news and archive

Off-White teams up with Monster High

Off-White, the fashion brand founded by the late Virgil Abloh, has unveiled a collaboration with Mattel doll toy brand Monster High. The collaboration marks one of Abloh’s last projects he actively pursued before his death in late 2021 of cancer and offers a capsule collection of four original Monster High dolls adorned in Off-White catwalk...

CultureFeatured

Design Museum to explore 65 years of Barbie

The Design Museum in London is teaming up with global toy company Mattel to launch an all-new exhibition exploring 65 years of its iconic fashion doll Barbie. The exhibition will open next year, from July 5, 2024, to February 23, 2025, as part of Barbie’s 65th anniversary. The Barbie exhibit will map the Barbie legacy that started in 1959 when...

Fashion |In Pictures Featured

Barbiecore: Fashion and beauty brands team up with Mattel

Mattel’s favourite doll Barbie is the toast of fashion and beauty ahead of the highly anticipated ‘Barbie the Movie’ film release starring Margot Robbie and Ryan Gosling, with the toy company securing over 100 licensing deals across fashion, beauty, and accessories. Everywhere you go you are bombarded with Barbie pink, with the Barbiecore trend...

Fashion

Gap teams up with Mattel and Barbie

Clothing brand Gap and toy manufacturer Mattel have announced a new apparel collaboration featuring multiple collections inspired by Mattel’s portfolio of brands and Gap’s signature styles. The first collaboration from the Gap x Mattel product drops will focus on Barbie with a range designed to offer something for the “entire family”. The Gap x...

Fashion |In Pictures

Kendra Scott launches jewellery collaboration with Barbie

Accessories brand Kendra Scott launched its first-ever collaboration with Barbie in time for the holiday season as part of the 60th-anniversary celebrations for the Barbie Dreamhouse. The limited-edition six-piece capsule jewellery collection is inspired by fashion, friendship, “and being a force for good,” explains the brand in the press...

Fashion |In Pictures

Coccinelle teams up with Barbie

Italian accessories brand Coccinelle is partnering with Barbie on a new bag and campaign focused on inclusion and diversity. Coccinelle believes “the future is limitless” and is launching a new ‘Coccinelle for Barbie’ international project that supports “a stereotype-free dimension where barriers fall, differences are celebrated, and natural...

Culture

In pictures: Barbie gets more inclusive

60 years old and no sign of slowing down; on the contrary, the older Barbie gets, the queen of the dolls, the more adventurous she becomes. In her 61st year, not only Barbie but also her faithful companion Ken focus more on diversity and inclusivity: For him, this means a man bun, cornrows and freckles; for her, 9 body types, 35 skin tones and...

People

Seema Chawla of Mattel Toys joins Reliance Retail as CMO

Reliance Retail has a new member in the team. Seema Chawla, head marketing, Mattel Toys, has moved on to Reliance Retail as chief marketing officer, e-commerce lifestyle and fashion segment. She was with Mattel Toys for 11 months before switching. At Mattel, Chawla was responsible for the health and growth of brands like Fisher-Price, Barbie,...

Apparel

Hot Wheels to dress up kids in India

With the huge success of the Barbie range of dolls, clothes and accessories, Mattel will enter the domestic kid’s apparel segment with the brands Hot Wheels and Fisher-Price. This is expected to happen by the year-end. Hot Wheels will have apparel, and Fisher-Price will have baby gear. Mattel, based in California, is also known for its other...