Merino wool news and archive

Woolmark partners with Ajio Luxe and Tata CLiQ Luxury for merino promotion

Woolmark has unveiled "Merino Reimagined," a major strategic campaign developed in partnership with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, to highlight the modern versatility and high-performance attributes of Merino wool. The initiative aims to shift long-held perceptions of wool as a winter-only material...

Fashion |In Pictures

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

FeaturedMember

Fashion

Robyn Lynch among eight finalists of 2023 Woolmark Prize

Irish fashion designer Robyn Lynch is one of eight finalists announced for the 2023 edition of The International Woolmark Prize, an award that celebrates fashion talents working with Merino wool. The other seven finalists are Paolina Russo from the UK; Rhude from the US; A. Roege Hove from Denmark; Bluemarble from France; Lagos Space Programme...

Member

Fashion

Woolmark highlights impact of synthetic fibres in new global campaign

The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...

Member

Business

Zalando joins Four Paws in call to stop mulesing in wool industry

Animal welfare organisation Four Paws has announced that e-commerce retailer Zalando has signed a ‘Brand Letter of Intent’ which will see it commit to transitioning toward 100 percent certified mulesing-free wool within their own brands by 2023. Mulesing, which involves the mutilation of lambs, is only practised in Australia and is often a...

Fashion

Victoria Beckham links with Woolmark for traceable knitwear collection

Luxury fashion brand Victoria Beckham has teamed up with The Woolmark Company to launch a knitwear collection for women and children. It is the first end-to-end traceable collection by the British label, and can be traced from five Australian wool farms. Launching this month, the collection comprises polo and crewneck sweaters, V-neck cardigans,...

Fashion

Giesswein launches world's lightest Merino wool sneaker

Family-run footwear brand Giesswein is claiming to have launched the world's lightest Merino wool sneaker with its latest product launch. The new Giesswein ‘Wool Sneaker’ is only 160g, almost half the weight of an average running shoe, and the equivalent to 100 paper clips, 150 jelly beans, 160 feathers or even 800 raindrops explains the brand....

FeaturedMember

Fashion

Merino Wool ‘could be a solution for global microplastics problem’

Merino wool, a natural fibre grown by Merino sheep in Australia and championed as a sustainable alternative to synthetics, does not contribute to the issue of microplastics in our oceans, according to new research from The Woolmark Company. The 'Microfibre Pollution and the Marine Biodegradation of Wool' study found that both untreated and...

FeaturedMember

Fashion

Raf Simons partners up with the Woolmark Company

London - Raf Simons has partnered with The Woolmark Company to develop a special autumn/winter 2017 collection for his eponymous label set to feature fine Merino wool jersey, knits and woven fabrics. The wool materials have been sourced from some of the industry’s top fabric and yarn manufacturers, including Olimpias Group and Manifattura Sesia....