Mexx news and archive

Fashion brand Mexx returns to DACH market

Mexx is returning to the DACH market under a new sales agency. The Dutch fashion brand is back in the German market. The Brandatory agency in Munich is responsible for distribution in Germany, Austria and Switzerland. The spring/summer season also marks a reorientation of the brand under the concept of a “Casual Casual Attitude”. The...

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Business

Mexx owner RNF Group acquired by HVEG Fashion Group

Two Dutch fashion groups are joining forces: RNF Group is being acquired by HVEG Fashion Group, the parties announced in a press release. The acquisition still has to be approved by the Dutch Authority for Consumers and Markets. RNF Group owns, among others, Mexx, Fred de la Bretoniere and Shabbies. It also has licenses for the development and...

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Fashion |Beauty

Coty renews Mexx and Bruno Banani fragrance licenses

Beauty company Coty, which has a portfolio of brands across fragrance, colour cosmetics, and skin and body care, has renewed two of its fragrance licenses with Mexx and Bruno Banani. In a statement, Coty said that its license agreement with Dutch fashion brand Mexx, which began in 2016, has been extended for at least 25 years, encompassing all...

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Business

Jabong ties up with Mexx as its losses shrink to a third in 2015

Online fashion retailer Jabong announced a new partnership with international fashion retailer Mexx. The brand’s collection will be available on the site. This is an exclusive tie-up. Sanjeev Mohanty, CEO and Managing Director, Jabong believes that both Jabong and Mexx share the same philosophies. This tie-up is a continuation of their expansion...

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Business

Mexx acquired for 21 million euros

Turkish company Eroglu Holding reportedly paid a total of 21 million euros for the restarted Dutch fashion label Mexx, a fraction of the price paid for the label when its founder Rattan Chadha first sold it off to American firm Liz Claiborne for 430 million dollars. The Turkish textile and retail company was revealed to be the new owners of Mexx...

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Fashion

Mexx taken over by Turkish Eroglu

Troubled Dutch fashion chain Mexx is set to make a new start under Turkish ownership. The fashion company has been acquired by Turkish fashion-retail company Eroglu Holding, announced the court appointed curator of Mexx, Frits Kemp and the retailer’s interim CEO Herman Hovestad on Wednesday. The exact amount paid for the acquisition was not...

Fashion

Mexx to be sold by Liz Claiborne

Liz Claiborne is making presentations to private-equity firms to sell Mexx, said two people with knowledge of the matter. Liz Claiborne bought Mexx in 2001, but would now like to sell it because the brand is losing money for years. Mexx is the largest division of the American group, it generates approximately one third of total sales. Liz...