Modefabriek news and archive

Modefabriek reinvents itself and changes its setting: 'We have a blank canvas again'

Modefabriek is getting a revamp for the upcoming winter edition. The trade show is moving from Amsterdam to Vijfhuizen, a village in North Holland, offering space for even more innovation. FashionUnited spoke with Modefabriek CEO Caroline Krouwels about the process of change. Since its inception in 1996, Modefabriek has taken on many forms, but...

Fairs

International fashion fairs Modefabriek and Seek to get makeovers

In the ever-changing landscape of fashion trade shows, it has seemingly become imperative to continuously adapt to the rapidly changing needs of buyers and brands, as already evidenced in recent mergers and evolving setups of international fairs. The same is to remain true for the upcoming trade show season, when it will be possible to see new...

FairsFeatured

Fairs from Amsterdam to Copenhagen are vying for the German fashion industry

The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...

FairsFeatured

The themes of Modefabriek SS25: Change, modest stands and confusion about visitors

The summer edition of the Dutch trade fair Modefabriek took place, as always, in the first weekend of July at the Rai Amsterdam. Now in its 28th year of operation, the fair has undergone various changes, the most recent being a renewed focus on women’s fashion and internationalisation, both of which it has zoned in on in the past year. Now with...

Fairs|REPORT Featured

Modefabriek: Focus on womenswear and internationalisation at FW24 edition

It is an exciting time for the Dutch fair Modefabriek, which has been around since 1996, as it went through several changes in recent editions. For instance, it showed children's fashion again in winter 2023 and scrapped the separate men's section in the summer of the same year. Confusion ensued: was menswear welcome or not? Now, the focus has...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

Fairs|Report

Childrenswear returns to Modefabriek in a mature form

It's the first time after the closure of Market by Kleine Fabriek in 2017, that the Modefabriek fashion fair has returned to children's fashion. This year, the shift happened in collaboration with Drive Inn Junior, a company that has been around since 2018 and is operated by M-Agency and Hop Agenturen. Twenty children's fashion brands were...

FairsFeatured

Collaboration, craft and inflation dictate January edition of Modefabriek

It is early Sunday morning at the entrance to the trade fair Modefabriek and the atmosphere is exuberant. Most visitors are happy to have stepped out of the chilly winter morning, into the heated hall, where they are welcomed by a wall of colour. From the ceiling of Amsterdam RAI, hundreds of coloured ribbons hang down to the concrete exhibition...

BusinessFeatured

Modefabriek: Prepare for clash of trends says David Shah

Netherlands-based trade show Modefabriek returned in full force over July 10 and 11 and with it came a host of talks, presentations and workshops that looked to inspire visitors in the challenging current climate. Among the crammed schedule, trend expert David Shah took to the floor to offer his take on the current and future state of fashion in...

Fairs

Modefabriek to launch new online B2B platform in early July

The organizers of the Dutch trade fair Modefabriek have announced the launch of a new online platform featuring a B2B marketplace. Scheduled for early July, it is intended to connect the fashion industry and boost business. Previously, the organizers had already hinted that they were in the process of developing an online platform. Now, it’s...

Fashion Partner Content

Modefabriek survey indicates strong investment on digital showrooming pre Covid-19

A survey amongst 216 exhibiting fashion companies at the ModeFabriek trade show in January 2020 was commissioned by Colect.io to gain insight into the use of digital solutions by the B2B sector and wholesale side of the business. This was weeks before markets went into lockdown and Covid-19 related restrictions were put in place across Europe. “...

Fairs

Modefabriek July edition cancelled due to Covid-19

Dutch trade fair Modefabriek is the latest fashion event to be cancelled due to the coronavirus pandemic. The show’s organisers announced Friday that the upcoming show scheduled to run between 5 and 6 July will no longer go ahead due to the “enormous impact” of Covid-19. They said in a statement: “The decision to cancel the upcoming summer...