Morph Maternity news and archive

Morph Maternity plans retail expansion through franchisees

Morph Maternity, a brand of Yashram Lifestyle that offers maternity and nursing apparels for woman, is now planning to expand its footprint through the franchise route. Elaborating on their plans, Deepa A Kumar, Founder and Director, Morph Maternity says “Maternity wear is a largely untapped market in India with an estimated market size of over...

Apparel

Morph’s exclusive maternity wear

Maternity wear along with the new-born wear category is gaining momentum in India, not only in terms of clothing but also other merchandise related to it. With an increase in the number of pregnant working women, the need of specialised clothing for expecting women has created an opportunity for brands to come up with exclusive collections....