MUD Jeans news and archive

Sustainable Shopping can have a big impact, even with small changes

Amidst the urgent call to address climate change, the latest report from the Intergovernmental Panel on Climate Change highlights it as the greatest health crisis of our time. Ignoring the issue is no longer an option. The evidence is mounting, compelling us to take immediate action Jordan Kelly, brand marketing manager for sustainable toilet...

Fashion |BACKGROUND Featured

Breaking the pattern: The apparel brands ditching trends and seasons

In an industry that thrives from constant change, a handful of fashion brands have broken away from convention to refine timeless apparel collections. Their seasonless business models proved notably resilient during the pandemic when many clothing companies suffered from overstock and supply chain woes. Could they serve as a viable alternative...

Fashion Featured

Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....

BusinessFeatured

Never out of stock: Why permanent collections are ideal for sustainable denim label Mud Jeans

Classic, timeless and permanent collections - could that be a promising concept for the rapidly changing fashion industry? Dutch denim pioneer Mud Jeans shows how it could indeed. In this mini series, three brands from different segments reveal more about their never-out-of-stock (NOOS) system. For this episode, we spoke to sustainable label Mud...