NASCAR news and archive

Timberland Pro signs multi-year NASCAR partnership

NASCAR has named Timberland Pro its official protective footwear and official safety toe partner under a multi-year agreement. Financial terms were not disclosed. The first campaign under the deal, titled "First Turn, Last Lap, Repeat," launches this Monday. The partnership covers at-track signage, digital content and race weekend activations,...

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Fashion

Skechers partners with NASCAR race car driver Rusty Wallace

Skechers has partnered with NASCAR Hall of Fame driver Rusty Wallace. Wallace is set to star and drive in a men’s marketing campaign for the brand launching later this year. He will also drop the green flag for its men’s footwear featuring Goodyear Performance Outsoles. “When I was behind the wheel for 30 years, comfort in the car wasn’t always...

Fashion

Groggy to open 14 exclusive stores across India

Groggy the Canadian designer and sportswear brand that forayed into India nearly three years ago is planning to open 14 standalone stores across India in the next three years. At present the brand has three exclusive brand stores. “In 2010, we should have at least two to three more stores. When we started in 2007, we were looking at opening a...