Oxemberg news and archive

Oxemberg revamps website to tap new customers

Oxemberg, the clothing brand of Siyaram Silk Mills recently underwent a brand makeover that includes a concentrated effort to connect with its audience in terms of moods and emotions. In addition to Oxemberg's nationwide presence with 50+ exclusive outlets spread across cities, marketing tie-ups with established online players have helped...

Fashion

Oxemberg pushing up its brand image, product profile

By roping in Bollywood actor Saif Ali Khan as its brand ambassador, men’s clothing brand Oxemberg from Siyaram Silk Mills is looking forward to gain tremendous brand mileage. With a total Group income of Rs 1,059.82 crores in the financial year 2012-13, the brand from Siyaram Group wants to tap new retail destinations for expansion and growth,...

Apparel

Oxemberg launches Opulento

Oxemberg has launched ‘Opulento’ a new collection of shirts made out of 100 percent imported cotton fabric. It ensures that the best of cottons are used for manufacturing. Its impeccable craftsmanship provides a rich Italian experience and a true combination of the classic with the contemporary. Speaking on the occasion, Gaurav Poddar, Director...

Fashion

Oxemberg aims for 20 per cent growth

Men’s formal wear brand Oxemberg from Siyaram Silk Mills is buoyant about market and business ahead despite the current low consumer sentiment. The brand has charted out growth plans for retail and product development. Gaurav Poddar, Director, Siyaram Silk Mills gives an insight, “We are buoyant this time since we are offering a different...

Fashion

Oxemberg: Eyeing extensive retail expansion

Aiming to make Oxemberg the number one brand in the value for money category, Siyaram Silk Mills is planning extensive expansion drive pan India. It’s looking at pushing up retail presence through MBOs and large format stores to reach out to more customers. “In the near future we are also planning to open exclusive Oxemberg outlets. Apart from...

Fashion

Oxemberg to focus on non-metros and open EBOs

A renowned name in Indian textile and apparel industry, Siyaram Silk Mills with a turnover of Rs 200 crores is targeting 20 to 25 per cent growth by next year from its apparel division. Prasad Shetty, President (Sales & Marketing) at Siyaram highlights their plans for Oxemberg. “Oxemberg’s focus is purely menswear. We plan to introduce readymade...

Fashion

Oxemberg: Aiming to be a lifestyle brand

With a desire to be a complete lifestyle brand, Oxemberg is looking at increasing its product range. The brand is also keen on retail expansion. Prasad Shetty, President (Sales & Marketing), Siyaram Silk Mills says, “We will launch new products for men’s wardrobe and will add lifestyle accessories in Oxemberg. By spring 2012, we may have...

Fashion

Neil Nitin Mukesh Oxemberg’s new face

Oxemberg, the formal and semi-formal apparel brand from Siyaram Silk Mills, has roped in Bollywood actor Neil Nitin Mukesh as its brand ambassador. This was done to reinforce the positioning and concept of ‘‘Body Music -- Clothes that move to my rhythm’-- Oxemberg’s tagline. Oxemberg roped in an ambassador who has a perfect fit with the brand’s...

Fashion

J. Hampstead forays into premium shirts

J. Hampstead, the premium brand from Siyaram, has forayed into the Indian premium men’s apparel market. The brand is planning to extend its existing product line from premium fabrics to apparel and has launched men’s premium shirts. According to Gaurav Poddar, Director, J. Hampstead Apparels, the move to introduce premium shirts was taken...