Park Avenue news and archive

Park Avenue to diversify innerwear portfolio, spread global retail

Textile and apparel major Raymond is planning to diversify the portfolio for its flagship brand, Park Avenue by adding new categories to gain a larger market share in India. The brand currently offers complete range of men’s innerwear portfolio such as briefs, vests, trunks, socks, thermals, gym vest, track pants, lounge t-shirts, boxers, etc....

Retail

Raymond’s Park Avenue to return with new retail concept

This November, Raymond’s youthful clothing line, Park Avenue, will re-open its first New Delhi store after a brand and retail makeover. The New Delhi store will not be the only of its kind and by the end of the financial year there will be around four to five stores of new brand identity. The company expects at least 30 stores. And as Sharad...

RetailFeatured

Park Avenue stays on top with its formal wear offerings

With double-digit growth, and aiming to be among top two men’s wear brands, Park Avenue offers complete wardrobe solutions. Its designs are youthful, edgy, innovative and best suited for young professionals. Talking about upcoming fashion trends, Mridumesh Rai, Brand Director, Park Avenue, says, “We are strong in men’s formals like shirts,...

RetailFeatured

Park Avenue targets fast forward growth in women’s wear

Top lifestyle brand Park Avenue Woman, from the house of Raymond, has been successfully dressing up women for quite some time. Much like its menswear segment, women’s wear too has been recording a steady growth. Now, the company is looking at fast forward growth, by doubling the achievement each year for the next three years. The growing demand...

RetailFeatured

Park Avenue: Stepping ahead blending fashion with functionality

Raymond’s popular brands Park Avenue and ColorPlus have changed the way Indian men dress. Hetal Kotak, COO, ColorPlus and Park Avenue, says “Park Avenue’s core domain is formal wear, and in that we are infusing different functionalities.” The brand has launched shirts with Teflon finish that are functional in nature. Innovating to connect with...

Fashion Featured

Men’s Innerwear: Brand awareness leads to growth

Men’s innerwear has moved out of the closet from being a basic necessity to a fashionable and feel good product. Not only women even Indian men are now showing rising interest in trying out new styles and spending on premium brands. Growing demand for branded innerwear has created a potential market for domestic as well as global brands. The...

Fashion Featured

Park Avenue, now making a mark with innerwear

Park Avenue launched in 1986 with an idea to offer ‘Complete Wardrobe Dressing Solutions’, added innerwear to its range three years back. “We are known as an apparel line for well-dressed man. We saw good potential in innerwear and established a separate business. We are all about fashion forward style, and this segment echoes our ethos and the...

Fashion

Formal wear for women gets bigger in India

With many women entering the corporate world, the formal wear segment has got a major boost. The category has undergone a transition with time and only a few top brands having a stronghold are leading the way with innovative collections, designs and styles appealing to the today’s young women. Working women turn to formal wearA recent study by...

Fashion

Robert Lobo: 'We envisage a double digit growth'

Robert Lobo, President, Group Apparel, Raymond has been an influential leader within the organization. He helms leading apparel brands like Park Avenue, Parx, ColorPlus and Raymond Premium Apparel. Lobo has been instrumental in launching the new retail identity and pushing up their global presence. In an interview with FashionUnited, he...

Fashion

Park Avenue Woman spreading its reach

After establishing its presence through six exclusive stores while sharing space in about 19 other brand stores, Park Avenue Woman, is now looking at expanding its footprint by opening 10-15 stores in the coming season while moving ahead with the men’s category. “The Park Avenue brand is currently available in about 25 exclusive stores and about...

Apparel

Park Avenue Woman unveils SS 2013 collection

Park Avenue Woman (PAW), a leading women’s apparel brand, has coupled the concept of ingenuity, real and contemporary regional idiosyncrasies with a global appeal into its Spring/Sumer 2013 collection. The SS 2013 collection encompasses three different assortments of style and design in 'The Story of Now', 'The Wonder Lab' and 'Idiomatic'....

Apparel

Raymond to offer made-to-order wardrobe for women

Changing its perception as the caterer of complete men’s wardrobe, Raymond is extending its ‘made-to-measure’ business to complete a woman’s wardrobe. The company will soon make ‘made-to-order’ garments for women from its manufacturing facilities based in Bangalore. While it had tried its hands at women’s wear in the past with prêt designer...