Parx news and archive

Parx on a retail expansion mode, increasing focus on East India

Aiming to expand presence through large formats, followed by MBOs and EBOs, Parx the brand from Park Avenue is also looking at increasing footprint in eastern India. “We are present on a pan-India level. And Raymond shops with its wide network is helping us increase reach. We are targeting 18 percent growth. This fiscal, at retail, we would have...

Fashion

Robert Lobo: 'We envisage a double digit growth'

Robert Lobo, President, Group Apparel, Raymond has been an influential leader within the organization. He helms leading apparel brands like Park Avenue, Parx, ColorPlus and Raymond Premium Apparel. Lobo has been instrumental in launching the new retail identity and pushing up their global presence. In an interview with FashionUnited, he...

Apparel

Parx to woo men with its new look

Keeping pace with the changing trends especially young Indian men who like things with a simple and down-to-earth approach, Parx is promoting the philosophy of ‘Live easy’ in all its retail formats. The new product line has been given a more edgy and fun look. Moreover, in order to attract the youth, the brand has transformed its logo with stag...

Apparel

Parx gets new identity and a logo

Decade old casual wear brand, Parx has got a new identity and a logo with a stag as a symbol. Designed by JGA, Detroit and FRDC, Bangalore the new retail experience and store identity of Parx is expected to drive the casual apparel segment of the Indian market. Working on the mandate given by Raymond Apparel JGA in association with FRDC...

Fashion

Raymond: Cashing in on the winters

With the on-going wedding season and falling temperatures, Raymond Apparel - well known for their brands Raymond and Park Avenue – is on a roll. The brands are increasing their apparel options skewed towards the season. Although the company offers a line of summer suits for both men and women, it is their increased suit sales during the winter...

Apparel

Raymond to enter Tier IV-V cities

Raymond, the premier Indian textile major, plans to launch 100 stores through franchisees in the current fiscal.These stores will be opened in Tier IV and V cities such as Bijapur, Mandya and Bellary in Karnataka, Ahmednagar and Bhandara in Maharashtra and a few other cities. Recently, the company launched a made-to-measure store at Palladium,...