Perfume news and archive

An analysis of Kering Beauté's refocusing strategy and sale to L’Oréal

Far from a hasty analysis, the sale of Kering's beauty division to L’Oréal for approximately four billion euros is more than a simple divestment. It is a decisive move, driven by an undeniable logic of debt reduction and refocusing. FashionUnited breaks down the five operational reasons behind this major transaction. “So, Kering selling its ‘...

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Business|Beauty

LVMH acquires Officine Universelle Buly 1803

Luxury conglomerate LVMH has acquired Officine Universelle Buly 1803, the French perfume and cosmetics brand relaunched in 2014 by husband and wife Ramdane Touhami and Victoire de Taillac. The acquisition comes four years after the luxury group’s initial investment in the Parisian perfumer, through its minority investment fund LVMH Luxury...

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Fashion

Gucci launches first gender-neutral perfume

Luxury fashion brand Gucci has launched its first universal fragrance, Mémoire d’une Odeur with a new campaign for Gucci Beauty featuring famed musician Harry Styles. In a post on the Gucci Beauty Instagram, the brand announced that the scent, which was created by the fashion house’s creative director Alessandro Michele, was inspired by the “...

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Fashion

H&M collaborates with Givaudan in new fragrance line

H&M’s beauty assortment is about to expand, thanks to a partnership between the Swedish fast fashion giant and Swiss perfume house Givaudan. A collection of 25 new fragrances will be available from August 16 in all H&M stores featuring a beauty corner. ”Scent has become an important part of fashion and we’re so happy to be offering such a wide...