Priyadarshini Rao news and archive

Priyadarshini Rao launches a new range with Mohr

Apparel brand Mohr from Indus League and designer Priyadarshini Rao joined hands to launch the new Spring/Summer range of the brand. The range consists of Indo-western outfits inspired from Indian designs but having contemporary and modern twist. The Pointelle Collection uses contemporary cross stitch techniques of embroidery coupled with...

Apparel

Priyadarshini Rao launches another Mineral store

Designer Priyadarshini Rao along with Jaydeep Shetty, Founder & CEO, Mineral Fashion, recently opened another Mineral store in Mumbai for the modern fashion conscious women. The new store is spread over an area of 700 sq. ft. and flaunts the vintage style signature of the previous Bandra store, with its front portion having a look of an old...

Apparel

Mineral comes to Infiniti

Designer Priyadarshini Rao’s label Mineral has opened doors at Infiniti mall, Mumbai. This is its first exclusive store in Mumbai. The brand retails fashion in an environment which fuses the collection with art and good taste. Mineral has tried to weave its philosophy and its designer Priyadarshini Rao’s sensibilities into the architecture....

Apparel

Mineral bridges the gap

Launched recently in Mumbai, Mineral is ready to bridge the gap between designer clothing and high street fashion wear. The designer behind this wonderful bridge the gap concept is Priyadarshini Rao. She has often been written about as India’s foremost prêt-a-porter designer, whose clothes aren’t just ‘wearable’, but ‘affordable’ as well....