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Puma to host sustainable fashion conference in London

Sports giant Puma has announced it will be hosting a conference focused on solutions to drive a more sustainable fashion industry. Set to take place in London on September 6, the ‘Conference of the People’ will see a number of activists, NGOs, experts, ambassadors and consumers take to the event to discuss various sustainability issues and...

5 Aug 2022

BusinessFeatured

Puma raises FY22 outlook on strong H1 performance

Second quarter sales at Puma increased by 18.4 percent currency adjusted (ca) or 26 percent reported to 2,002 million euros. Considering the strong first half of the year, Puma is raising its outlook from previously at least 10 percent currency-adjusted sales growth – with upside potential – to mid-teens currency-adjusted sales growth. The...

27 Jul 2022

People

Puma signs Olympic champion Elaine Thompson-Herah

Sportswear giant Puma has revealed it has signed a deal with five-time Olympic champion Elaine Thompson-Herah. The runner will be joining Puma from Nike, a company she has been associated with for almost her entire career. “We are thrilled that Elaine has chosen to join the Puma family,” said Puma CEO Bjørn Gulden, in a release. “With her speed...

18 Jul 2022

Business

Puma sues Brooks for trademark infringement and copying

Footwear giant Puma has launched a lawsuit against American sportswear brand Brooks for trademark infringement and copying. Germany-based Puma alleges Brooks is infringing the trademark it filed in December for the word ‘Nitro’, which it has incorporated into its design and attributes. Puma also accuses Brooks of copying its foam molding...

14 Jul 2022

Business

On, Patagonia, Puma and Salomon link with Carbios to enhance product circularity

Carbios has revealed it has signed a consortium agreement with On, Patagonia, Puma and Salomon which will see the apparel companies collaborate on enhancing the recyclability and circularity of their products. As part of the two-year deal, each of the companies have agreed to speed up the introduction of Carbios’ bio recycling technology....

7 Jul 2022

Fashion Featured

Puma returning to New York Fashion Week in September

Sportswear giant Puma to present an immersive catwalk show during New York Fashion Week in September. Entitled ‘Futrograde,’ the catwalk showcase is being described as a “game-changing brand experience,” which will fuse physical and digital, while looking back at the brand’s heritage and ahead to the future. Taking place on September 13, the...

29 Jun 2022

Business

Puma and Kering rank top of BoF’s Sustainability Index 2022

Business of Fashion (BoF) has released its annual Sustainability Index report, detailing performance assessments and key insights from 30 global fashion companies. Topping the list of the platform’s most sustainable brands were Puma and Kering, followed closely by Levi Strauss, H&M Group and Burberry. The 2022 assessment spans across six impact...

2 Jun 2022

Business

Puma joins the Roblox platform with immersive sports experience

Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...

24 May 2022

People

Puma: Héloïse Temple-Boyer assumes role of supervisory board chair

Puma SE(PMMAF.PK), a German maker of footwear, apparel, and accessories, said on Wednesday that Héloïse Temple-Boyer has assumed the role of Chair of the Supervisory Board with effect from May 11. Temple-Boyer succeeds Jean-François Palus, who had previously resigned as Chair of the Board effective from the same day. Temple-Boyer has been a...

11 May 2022

Business

Puma announces it has cut back on CO2 emissions from operations

Sports giant Puma has said it has cut back on its own carbon emissions over the course of 2017 and 2021, stating that the company is on track to continue reducing emissions where necessary. According to Puma’s press release, the company’s carbon emissions dropped by 88 percent in 2021 when compared to its 2017 base year. It added that it had...

29 Apr 2022

BusinessFeatured

Puma's Q1 sales and earnings up, maintains outlook

Puma’s first quarter sales increased by 19.7 percent currency adjusted (ca) and by 23.5 percent reported to 1,912.2 million euros. The company said in a statement that Americas reported the strongest sales growth of 44.1 percent ca, driven by continued high demand for the Puma brand in the North American and Latin American markets. Sales in EMEA...

27 Apr 2022

Business

Puma launches Re:suede experiment with 500 pairs of shoes

Sports giant Puma has started the experimental phase of its Re:suede project, with the distribution of 500 pairs of sneakers to Germany-based participants. The experiment will test to see whether it is possible to make a biodegradable version of its Suede shoe style. Participants in the group will wear the Re:suede shoe for a half a year before...

21 Apr 2022