Puma news and archive

Puma launches podcast to break down its sustainability report

Global sportswear brand Puma has launched a new podcast series discussing its sustainability report to make it more accessible to its Gen-Z audience. Each of the 10 episodes in the Re:Gen Reports series will discuss one of Puma’s 10for25 sustainability targets, ranging from human rights to sustainable product sourcing in an “engaging...

Business

Puma appoints new managing director for India business

Sportswear giant Puma has announced that its former global director of retail and e-commerce, Karthik Balagopala, will be stepping up to become the managing director of Puma India, effective August 1. Balagopala, who has been at Puma since 2006, has held a series of increasingly managerial responsibilities at the company, previously serving in...

Fashion |In Pictures

Puma dedicates collection to mascot ‘Super Puma’

Puma is continuing its 75th brand anniversary celebrations with a new streetwear capsule collection dedicated to its beloved mascot ‘Super Puma’ from the 1970s. For the collection, Puma is celebrating the adventures of ‘Super Puma,’ the fearless green feline hero from its limited-edition comic series in the 1970s, with apparel, footwear and even...

Business

Puma becomes official supplier for Formula 1

Sportswear giant Puma has signed a deal with Formula 1 making it the official sponsor of the racing organisation, and giving it the right to produce F1 branded apparel, footwear and accessories. Next to this, the brand will also equip F1 staff on the track and create merchandise for the sport’s audiences, an agreement that includes exclusive...

Business

Puma Q1 sales up 14.4 percent, confirms FY outlook

Puma has confirmed its full-year outlook after reporting a 14.4 percent increase in sales in the first quarter as it saw recovery in its China market. The German sportswear giant made sales of 2.19 billion euros in Q1, with sales in the EMEA region up 25.4 percent on a constant currency basis, and sales in Asia/Pacific sales up 27.4 percent...

Fashion |In Pictures

Puma unveils grunge-inspired collaboration with The Ragged Priest

German sports company Puma has unveiled its first-ever partnership with British fashion brand The Ragged Priest. The collection is a celebration of self-expression and individuality, explains Puma in the press release, and offers the sportswear brand’s first grunge-inspired pieces, including apparel, accessories and sneakers. Image: Puma; Puma x...

BusinessFeatured

Puma opens up its supply chain to young environmental changemakers

Sports company Puma is offering four, young, environmental “voices” from across Europe and the US a “seat at the table” to review its sustainable practices and hold the brand accountable. Puma is calling the initiative ‘Voices of a Re:Generation,’ as part of its ‘Forever Better’ sustainability plan. The year-long project will gather insights and...

Fashion

Puma, Nike: Brands increasingly turning backs on kangaroo leather

Did you know that many soccer shoes are made from kangaroo leather? For example, the Puma King, worn by soccer gods such as Diego Maradona, Eusébio, Lothar Matthäus and Pelé, has been made from kangaroo leather for years. What once seemed exotic and represented quality has now acquired an unpleasant aftertaste: For many years, environmentalists...

Business |In Pictures

Puma launches high-performance testing lab for runners

Sports company Puma has unveiled the Puma Nitro Lab, a high-performance athlete testing facility developed in partnership with Hartmann Orthopedics and Sports, leaders in performance optimisation for athletes for more than 20 years. The Puma Nitro Lab is located at Hartmann’s facility near Frankfurt, Germany, and provides athletes with detailed...

People

Puma names new general manager of sportstyle

Sports company Puma has appointed Lionel Telega as the new general manager of its largest business unit sportstyle, with immediate effect. Telega, a French national, has been with Puma since 2004 and most recently worked as global director go-to-market. Before joining the sportswear brand he worked for Salomon and Porsche. He takes over the role...

BusinessFeatured

Puma enjoys record 2022, but warns of challenges ahead

Puma has reported record revenue and EBIT in its most recent annual results, but warned that it faces a “high degree” of “uncertainty” in 2023. Full-year sales at the German sportswear giant increased 24.4 percent on a reported basis to 8.45 million euros, while EBIT rose to 641 million euros from 557 million euros a year earlier. Earnings per...

Fashion Featured

‘She’s back’: Rihanna set to collaborate with Puma again

"She's back." - with these words Puma CEO Arne Freundt announced on Wednesday the renewed collaboration with Rihanna. In early 2016, the singer, whose real name is Robyn Rihanna Fenty, showed the first joint collection with Puma under the name ‘Fenty by Rihanna’, which was presented during New York Fashion Week. Before that, she had already been...