Puma SE news and archive

Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...

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Puma share price drops 17 percent following profit warning

Puma SE (PUM) share price plummeted on Friday morning after the German sportswear company downgraded its annual forecast. Shortly after the announcement of disappointing quarterly figures and a pronounced expectation for a loss-making year, shares on the Frankfurt Stock Exchange shot down by 17 percent. At the time of writing (Friday, July 25,...

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Puma significantly lowers annual targets

Sportswear manufacturer Puma has significantly lowered its sales and earnings forecast for this year after a disappointing quarter. Puma now expects a loss in earnings before interest and taxes (EBIT), instead of the previously forecast profit of 445 million to 525 million euros, the company announced. The reasons cited were weaker sales...

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Challenging environment: Puma projects decline in profits for the current year

German sportswear company Puma SE has adopted a cautious outlook for the 2025 fiscal year. This is evident from the latest forecasts, which the company released in an ad-hoc announcement on Tuesday evening. According to the announcement, weak figures in the US and China have recently impacted business performance. Management anticipates...

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Adidas veteran Andrew Rudolph joins Puma as SVP of North America wholesale

Puma has announced the appointment of Andrew Rudolph (Rudi) as senior vice president, wholesale of North American sales. He will begin his journey at Puma on October 10, 2023. Rudolph, the company said, brings 30 years of experience leading sales strategies and managing distribution decisions for some of the biggest sports accounts in the...