Recap news and archive

Recap takes the social media rout to brand awareness

Recap Sportswear is working on its growth plan. This includes taking the social media and online route to spread brand awareness. Though its Facebook page online venture is still in its nascent stage, Zubin Thakker, Director, Recap Sportswear believes that the online spectrum is where the future is. “We plan to become more aggressive in this...

Fashion

Recap, bullish about bookings ahead

Expecting the demand for women’s denim to double in the next year, Recap, a women’s denim brand is looking for a jump in booking next year. Opines Zubin Thakker, Director, Recap Sportswear, “While the slowdown is a reality, the sentiments are bullish especially after a decent festive season.” Now, the brand is offering three more fits compared...

Fashion

Recap to focus on smaller cities for growth

Recap, the popular brand of women’s sportswear is aiming to quadruple its turnover in the next three years. Catering to young Indian women between the age group of 16-35 years, Recap offers at least eight different fits in its jeans portfolio. The brand that was started in 2000 is now being retailed through almost 1,500 MBOs across 40 cities in...