Royal Enfield news and archive

Royal Enfield launches 'Get In - Streets' apparel collection

Royal Enfield has officially launched its new apparel collection, "Get In - Streets," as part of its strategy to expand its lifestyle footprint. The collection is designed to be a natural extension of the brand's identity, with a focus on creating a design-led, narrative-driven portfolio that appeals to a broader audience beyond its traditional...

Fashion

Belstaff teams up with Royal Enfield on exclusive collaboration

Heritage brand Belstaff has collaborated with motorcycle brand Royal Enfield on a capsule collection to celebrate British craft and motorcycling culture with an apparel range and two custom motorcycles. The Royal Enfield x Belstaff marks the motorcycle brand’s 120th anniversary year and features two limited edition waxed jackets, styled on the...

Retail

Royal Enfield to retail branded accessories, apparels internationally

Royal Enfield is eyeing international markets, particularly in Europe and the Asia Pacific region to grow its nearly five-year-old apparel and accessories business. Under the segment, the company sells protective gear such as helmets, riding jackets, gloves, trousers, shoes, shirts, T-shirts, key chain, mugs, belts and wallets. Royal Enfield...

Retail

Viacom 18, Disney, Royal Enfield sizing up their youth merchandising range

The consumer products division of Viacom18 Media is sizing up its youth merchandising range launching new product categories and expanding its existing range. Recently Viacom18 added MTV deodorants, footwear and cosmetics to its portfolio while introducing new ranges of sunglasses, watches and apparel for youth between 13 and 25 years of age....