Salomon news and archive

Heikki Salonen joins Salomon as creative director

French outdoor specialist Salomon, known for its skiing, snowboarding, and technical footwear, has named former MM6 Maison Margiela creative Heikki Salonen as its first-ever creative director to usher in a “transformative new era”. Finnish designer Salonen, who has a career spanning 30 years, was most recently at MM6, part of Maison Margiela,...

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Chief brand officer departs Salomon

Mellin will leave the brand, which belongs to Finnish sporting goods group Amer Sports, on April 1, 2026, he announced on Monday via the career network LinkedIn. He took on this position, leading the brand vision, approximately three years ago. During this time, he and his team developed a new vision, mission, purpose and shared focus, Mellin...

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Business

Amer Sports beats expectations again in third quarter

Finland-based sporting goods group Amer Sports Inc. has once again exceeded market expectations in the third quarter of its 2025 financial year. In light of this surprisingly strong performance, the parent company of brands including Arc’teryx, Salomon, Wilson and Peak Performance raised its annual forecast again on Tuesday. In the three months...

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Business

Amer Sports announces updated financial strategy and raises Q3 guidance

Amer Sports, a global group of iconic sports and outdoor brands, is hosting an Investor Day to present its updated long-term financial strategy. The company has also raised its financial guidance for the third quarter of 2025. Amer Sports now expects a year-over-year revenue growth in the high 20s percentage for the third quarter, compared to...

Fashion

StockX: Asics maintains top spot, Labubu breaks records

Both storied brands and emerging names were winning over customers during the first half of the year, according to StockX’s latest ‘Big Facts: Brands Making Moves’ report. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now,” the resale platform’s CEO, Greg Schwartz said on...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Salomon names Guillaume Meyzenq as president and CEO

Amer Sports, Inc., which owns sports and outdoor brands, including Arc’teryx, Peak Performance and Wilson, has appointed Guillaume Meyzenq as the new president and chief executive for French outdoor and sports brand Salomon. Meyzenq, who is currently chief product officer for Salomon, will take up his new role effective January 1, 2025, and...

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Business

Amer Sports raises forecast on strong Q3 growth

For the third quarter, Amer Sports reported a revenue increase to 1,354 million dollars, up 17 percent on both a reported and constant currency basis. “The third quarter was very strong for Amer Sports Group across all brands and geographies. We are executing against our largest growth opportunities in Arc'teryx and Salomon footwear, while our...

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Retail

Salomon to open first UK stores in London

French sports brand Salomon is set to make its UK retail debut in London, where it has already opened a store in Covent Garden and is planning to open an additional store in Soho on November 14. Located at 125 Long Acre, the 3,628 square foot space at The Yards, Covent Garden is designed to showcase the full scope of Salomon’s offering,...

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Fashion

On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology

Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...

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People

Salomon hires global PR & communications director at Chanel

Salomon has a new head of PR and Communications. The French sportswear company has appointed Anne-Laure Nicod as global PR & communications director , Salomon announced on Friday. In her new role, which she will be based at the company’s headquarters in Annecy, France, Nicod will lead Salomon’s global communications efforts. Nicod succeeds Tim...

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Fashion

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...