Second Hand news and archive

Is the Bought app the next big European name in fashion resale?

While Vinted currently dominates the European second-hand fashion market, a Finnish player is poised to challenge its supremacy. The Helsinki-based company, Bought, has launched an app of the same name designed to simplify the sale of second-hand clothing and other items for consumers. “Superfast second hand” In 2025, the Finnish start-up...

Retail

Second-hand: The Row follows close behind Hermès and Goyard with 97 percent retention rate

Certain brands stand out as unshakeable pillars in the second-hand fashion market. Hermès immediately comes to mind, with handbags perceived as investments as profitable as prime property. However, this rapidly developing segment also holds surprises. The recent Clair Report, published by resale site Rebag, revealed the impressive performance of...

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Fashion |STUDY

Which luxury handbags have gained the most value between 2020 and 2025?

As gold and silver prices have increased steadily over the last five years, many high-net-worth individuals have been making other strategic investments outside the financial markets. Investing in everything from fine art and rare coins to luxury fashion, a new study from FashioNica, an online platform specializing in the sale of authentic,...

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Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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Business

Why Vestiaire Collective is now selling carbon credits

For years, reducing environmental impact has been a key marketing tool for second-hand fashion companies. By announcing the sale of carbon credits, the platform Vestiaire Collective is now taking a significant new step. An original approach “It is much more than a financial innovation: it is proof that circularity generates a concrete and...

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Fashion |Exclusive

Addictions to second-hand fashion platforms: A study reveals the risks

While addictions to social networks are now the subject of numerous studies, a dependence on another type of online platform is beginning to arouse the interest of the scientific world: addiction to second-hand fashion platforms. In Bordeaux, France, doctoral candidate Marie Boudi is highlighting the development of problematic behaviour linked...

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Business

South Korean Naver acquires Wallapop

Madrid – Naver, a South Korean technology company often referred to as the "Google" of its home country, has acquired Wallapop, the popular Spanish second-hand platform. Founded in Barcelona in 2013, Wallapop is credited with popularizing consumer-to-consumer (C2C) resale in Spain, including for fashion items and accessories. This acquisition is...

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Fashion |Opinion

Why fast-fashion is harming second-hand – and what we can do about it

June ended with yet another blow to Europe’s struggling post-consumer textiles sector: Texaid Germany filed for insolvency. This is a significant setback for the group and for the broader reuse and recycling ecosystem. Just as European policymakers begin to treat textile waste with the seriousness it deserves, the very infrastructure needed to...

Fashion |Opinion

Clothes are fun (aren't they?)

Clothes are fun. Aren't they? Yes. And yet, as a fashion professional and consumer, I sometimes struggle with this. I love fashion. Less so the industry (specifically the dark and unsustainable sides), but still beautiful products. For myself, I have been buying less clothing for years — partly consciously, partly unconsciously. I try to build a...

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Business

Israeli firm MySize buys Spanish resale platform Percentil

Madrid – Spanish second-hand clothing platform Percentil has been saved from liquidation by its acquisition out of bankruptcy by Israeli technology company MySize. MySize, specializing in measurement services and AI-based solutions, aims to become a leading player in the European second-hand fashion sector, encompassing both C2C (Consumer to...

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Business

Vinted becomes investor and launches 'Vinted Ventures'

In late April, Vinted Group quietly launched its investment company, Vinted Ventures. This new organisation, managed by the leader in second-hand fashion in Europe, is dedicated to supporting resale start-ups. “Through Vinted Ventures, we support ambitious founders whose products and services provide concrete solutions, and who are ready to...

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Business

Vinted’s parent company sees profit soar by 330 percent

In 2024, revenue for the Vinted Group, the parent company of marketplace Vinted, logistics company Vinted Go, and payments company Vinted Pay, totalled 813.4 million euros. This represents an increase of 36 percent compared to financial year 2023. While the revenue growth was already notable, the net profit growth was significantly larger. It...