Shopsense news and archive

VMA broadcast becomes shoppable via Shopsense and Paramount partnership

For the first time ever, the entire broadcast of MTV’s Video Music Awards (VMA) became an entirely shoppable experience. Introduced to last night’s show, the initiative was formed through a partnership between TV network Paramount and Shopsense AI, which came together on a mission to revolutionise how audiences shop and broadcast content. The...

Retail

Brands woo customers with hybrid shopping experience

Creating a virtual platform for consumers at their brick and mortar stores is the latest trends, brands are incorporating to woo consumers. They are hiring technology start-ups to bridge the gap between e-commerce and physical stores. Features like 'virtual reality', 'unlimited product stock', 'similar searches' or 'related products' options are...

Apparel

Shopsense raises funds from Kae Capital

Mumbai-based Shopsense has got seed funding led by Kae Capital, a group of angels investors under Powai Lake Ventures, and angel investor Jehaan Mehta. The invested funds would be utilised to develop smart technology for retailers. The funding will also help the company set up an efficient development team. Founded by a group of IIT Bombay...