Slowear news and archive

Slowear streamlines portfolio in strategic brand consolidation

Italian luxury group Slowear is set to consolidate its stable of specialist brands under a single umbrella, marking a significant shift in strategy for the business known for its premium casualwear. The Milan-based company, which built its reputation on high-end trousers through its Incotex line, will merge its portfolio of category brands...

Fashion

Italian luxury brand Slowear joins Italy's B Corp ranks

The luxury fashion industry's gradual embrace of sustainable business practices has gained momentum with Slowear's B Corp certification, marking a notable shift in how premium apparel brands approach environmental and social governance. The Italian company's four-year journey to certification crystallizes a fundamental tension in contemporary...

BusinessMember

Slowear bets on women's fashion as part of growth strategy

Slowear, the Italian fashion brand best known for its trouser brand Incotex, is undergoing a significant transformation under the leadership of CEO Piero Braga. Despite challenges posed by the Covid-19 pandemic, the company had already embarked on a path to recovery prior to Braga's appointment in May this year. The company said it is focusing...

People

Slowear names Piero Braga as chief executive

Italian retail group Slowear has appointed Piero Braga as its new chief executive officer and a renewed board of directors as the company looks to restructure following the premature loss of its founder Roberto Compagno in 2021. Braga has gained retail and wholesale experience at Zegna, Tod's and most recently at Gucci, where he went from being...

Fashion |In Pictures

Slowear launches capsule collection with Sebago

Italian menswear retail concept Slowear has unveiled a collaboration with heritage footwear brand Sebago on a capsule collection of penny loafers. The collection is focused on Sebago’s signature Classic Dan penny loafers and features two iterations of the style. The hero piece is a brown patent version crafted from shell cordovan leather, known...

Fashion Featured

A look at the multiseason, limited edition Incotex x Facetasm collection

Incotex, the Italian brand that has specialized in perfecting the pant up until now will be interpreted as a full ready-to-wear collection for the first time by designer and former LVMH Prize nominee, Hiromichi Ochiai, in collaboration with his high-end Japanese streetwear label, Facetasm. The offering will include t-shirts, button ups,...

Retail

Slowear opens third U.S. store in Brooklyn

Italian retailer group Slowear, known for carrying brands including Incotex, Zanone, Glanshirt, and Montedoro, has opened their third U.S. store in Williamsburg. This makes it the second store in New York and the first store in Brooklyn. The opening follow’s Slowear’s store opening in Chicago in early October. The expansion in New York will...

Retail

Slowear opens Slowear18

Slowear has opened Slowear18 in Milan. The new Made in Slowear clothing concept store, is a combination of a mixology bar, café and a clothing store, the integration of the activities creating an overall synergy in the space. The clothing store and coffee shop are all day, while the mixology bar and Franciacorta bar operate at night. This new...