Snapchat news and archive

American Eagle targeting back-to-school sales with Snapchat

US retailer American Eagle is teaming up with social media platform Snapchat to connect with students to drive in-store back-to-school shopping. In a statement, American Eagle said it was partnering with Snapchat’s ‘Snap Map’ feature “to meet students where they’re already shopping, connecting, and planning their next move,” by placing more than...

Fashion |Beauty

E.l.f. Cosmetics launches first-ever Bitmoji Beauty Drop

E.l.f. Cosmetics has partnered with Snapchat to launch its first-ever Bitmoji Beauty Drop to promote its O Face Satin Lipstick. For 24 hours only, E.l.f. Cosmetics will be offering Snapchat users in the UK and the US the chance to claim a free lipstick for their Bitmoji. E.l.f Cosmetics’ O Face Satin Lipstick Bitmoji ads will appear in between...

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Retail

Snapchat to add in-app Amazon shopping

Amazon on Tuesday confirmed it is partnering with Snapchat-parent Snap to let users of the ephemeral messaging service buy things from the online retail titan without leaving the app. Snap shares shot up more than 7 percent on the news, ending the formal trading day at 12.15 dollars per share. "For the first time, customers will be able to shop...

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Business

American Eagle Outfitters launches resale with ThredUp

American Eagle Outfitters (AEO) has announced a new partnership with ThredUp that has seen it launch its own resale site for the brand’s secondhand and vintage clothing. Entitled ‘Re/Ae’, the platform has been curated by the fashion group itself and utilised ThredUp’s Resale-as-a-Service (RaaS) technology to power the experience. It comes as AEO...

Featured

Fashion |In Pictures

Inside Vogue x Snapchat’s AR fashion exhibition

Snapchat has teamed up with British Vogue for an immersive augmented reality (AR) exhibition featuring exclusive concepts from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Versace and Thebe Magugu. The ‘Vogue x Snapchat: Redefining the Body’ exhibition has been curated by Vogue’s editor-in-chief Edward Enninful to illustrate how AR can...

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Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

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Business

How Snapchat removes the last online shopping obstacle with augmented reality

There are only a few barriers left when it comes to online shopping: you don't have to leave the house, it can be done at any time of the day and orders can be delivered the next day (sometimes even the same day). But, what about items like sunglasses and makeup? Currently, consumers seem to prefer to go to the store for those. Communication app...

Culture

Vogue and Snapchat partner on AR exhibition

Media publication British Vogue has revealed a collaboration with social media platform Snapchat in the form of an interactive augmented reality (AR) exhibition. Curated by Edward Enninful, ‘Vogue x Snapchat: Redefining the Body’ will take a look into how AR could enrich the world of physical fashion via the transformation of designer garments...

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Fashion

Pangaia partners with Snapchat on virtual try-on activation

Innovative fashion label Pangaia has revealed a new partnership with Snapchat involving a virtual try-on augmented reality (AR) campaign for its Grape Leather Sneaker range. Through the AR experience, UK Snap users will be able to virtually try on the brand’s new sneaker range and swipe through colour options to view which style they prefer....

Retail

Snapchat introduces new AR shopping lens

Social media app Snapchat has introduced a new way of browsing products through its camera, with a lense that aims to make the shopping experience more personal. App users can already use the platform to try-on digital products and make click-through purchases. According to the site, its users are now engaging with its augmented reality (AR)...

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Business

Snap introduces content accelerator platform, 523

Snapchat’s parent company, Snap has revealed its first content accelerator programme, designed to support and spotlight minority-owned content companies and creatives. The initiative is developed in consideration for small businesses and independents that typically lack access and resources, in comparison to that of their larger competitors....

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Retail

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...