Soie news and archive

Soie, Warners team up to bring iconic collections to India

Ginza Industries makers of the brand Soie has tied up with US-based Warners Collection to provide the brand’s iconic products to Indian customers. With this new tie-up, the brand will see an enhanced portfolio of designs and products catering to a wider women audience in India. Also on its agenda is adding more products to its basket including...

Apparel

Soie unveils latest lingerie and western apparel collection

Soie, from the house of Ginza Industries has unveiled its new line of lingerie, nightwear and western apparels. The word Soie is derived from French meaning ‘silk’ and is popular label in the lingerie and fashion apparel segment. Ashok Sethia, Founder and Director or Ginza Industries says, “The new line of lingerie and nightwear is made with...

Fashion

Soie launches innerwear, to add swim and nightwear

Targeting a growth of 30 to 35 per cent in the next two to three years, innerwear brand Soie from Ginza Industries plans to add swim and night wear to its existing product range. Explaining the reasons behind launching an innerwear brand for women in India, Anuja Mashruwala, Marketing Head says, “We are an apparel and lingerie brand, and we have...

Apparel

Soie unveils its SS ’12 range

Soie, the lingerie and apparel brand from Ginza Industries has unveiled its new spring/summer collection. Spearheading the movement for the fashion conscious generation of women, Soie offers a wide range of seasonal must-haves in trendy yet eternal styles. From dresses, tunics, jackets, t-shirts, leggings and pants to breath-taking lingerie,...

Fashion

Ginza aiming for a more organized retail presence

Straddling the spectrum of women’s fashion, Mumbai-based Ginza Industries, makers Soie, a women’s apparel and innerwear brand, is now planning to become a dominant player in the domestic lingerie segment. It aims to be a reliable supplier of lingerie components and garment accessories to the women’s apparel industry. The company presently has...