Spanx news and archive

Spanx launches debut shapewear collection with Supima cotton

Women's lifestyle and shapewear brand Spanx has launched its first shapewear collection made from Supima cotton. Created in response to customer demand, the collection includes a curated assortment of Spanx's best-selling shapewear styles made from Supima cotton. Characterized by its extra-long fibers, which create softer, smoother, and more...

Retail|In Pictures

Spanx opens first apparel pop-up in the UK

US shapewear brand Spanx has opened its first apparel pop-up in the UK at Selfridges in London, building on successful retail activations in New York, Washington DC, and Miami. Located in Selfridges' Denim Studio on the third floor, the exclusive pop-up space showcases Spanx’s apparel and activewear for women, including leggings, jeans,...

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Business

Oprah Winfrey and Reese Witherspoon among new investors for Spanx

Womenswear brand Spanx had announced that investment firm Blackstone has closed a majority investment in the business, at a valuation of 1.2 billion dollars, with the addition of a number of new investors also participating in the closing. Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd, as well as female-founded G9 Ventures, are among...

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Business

Spanx sells majority stake to investment firm Blackstone

Spanx has sold a majority stake to private equity firm Blackstone in a deal that values the US shapewear brand at 1.2 billion dollars. The Atlanta, Georgia-headquartered company said the acquisition will help accelerate its digital transformation, expand its global footprint, and add new categories. Spanx founder Sara Blakely will retain “a...