Tantra news and archive

Tantra steps into the US with maiden store

Tantra, which has pioneered the art of quirky and humourous T-shirts by using ethnic artists, copywriters and cartoonists continues to stay on top of the game, both in terms of ‘T-shirt art’ and ‘content’. The brand has opened its first store in the US. The new American store, is modelled along the Tantra franchisee line, run by Seattle-based...

Retail

Tantra opens four new exclusive outlets

Popular T-shirt brand Tantra has opened four new stores in Mumbai, Calicut, Bangalore and Hyderabad, respectively. The company’s now operates over 35 stores across the country including the four new ones. “There are very few T-shirt brands having standalone stores like us in the country,” avers Rajiv Ramchandani, CEO of Tantra, adding, “We are...

Featured

Fashion

Tantra introduces 'Modi' series T-shirts

Tantra the popular T-shirt brand which is also called India's official unofficial Tees', is ready to launch an exclusive range of T-shirts based on pet projects, mantras and sayings of the country', prime minister Narendra Modi. Cashing in on Modi's popularity The brand's founder Ranjiv Ramchandani says besides introducing the 'Modi' range of...

Fashion

Tantra gears up for A/W season with new offerings

Tantra, the popular brand of T-shirts, is geared up for the forthcoming season with its new offerings. The brand has unveiled a new range of tees under unisex, women’s, and kids’ range. ‘Tantra Sports’ and ‘Black Market’ are the two new labels that have been introduced. And the pre-winter and winter range of fleece/hoodies will roll out shortly....

Fashion

Knitwear Industry: A promising opportunity in India

Despite being strong in wovens, the knitwear industry in India is on a double digit growth trajectory. The industry is gearing up for bigger play in the Indian apparel industry. The Indian knitwear industry has witnessed strong growth in past one year. Globally, trade in knitwear fared better compared to wovens and there is an increased demand...

Fashion

Tantra aiming for bigger retail spread in India and beyond

With the launch of an exclusive store in Goa, the New Year has started on a positive note for T-shirt brand Tantra. The Goa store opening was quickly followed by Tantra Chennai at Phoenix City Mall, a store in New Delhi’s Janpath, Kanpur’s Z Square Mall and the upcoming one at Rourkela. Elaborating on the company’s plans for the brand, Ranjiv...

Fashion

Tantra: Plans exclusive T-shirt only stores

Tucking several plans under its belt Tantra, the T-shirt company, wants to open T-shirts only stores housing T-shirt labels apart from their own brand. The company is scouting for partners to realize this dream. Explains Ranjiv Ramchandani, Director, Tantra, “I would be interested in T-shirt shops where you get not only Tantra but other labels....

Fashion

Tantra, the pocket friendly brand to relook at prices

Times aren’t good for the small apparel makers in India as yarn prices have shot up by 120 per cent, the 60 per cent of the cost factor of the garment. Margins have shrunk to a point where it’s become difficult for manufacturers to hold on to their pricing and remain healthy in terms of profits. As Rajiv Ramchandani, Director, Tantra brand of...

Fashion

Tantra: India on a T-shirt

Tantra, the brand best-known for its range of funky tees popular among the uber cool young crowd has now come up with a new range of ‘Rupee Shirt’, bearing the new symbol approved by the government. Showcasing the symbol in black and white, with the tagline ‘black money white money,’ the new range of T-shirt is generating quite a buzz among...