The Bias Cut news and archive

The Bias Cut appoints new non-exec directors

Online fashion retailer The Bias Cut has announced a number of new additions to its leadership team, including two new non-executive directors, Craig Wildman and Kim Molloy. Wildman [pictured] will work as a mentor to founder and CEO Jacynth Bassett, and will focus on “building The Bias Cut’s long-term vision and commercial strategy to scale the...

Business

The Bias Cut reports record holiday sales

Online fashion retailer The Bias Cut has reported record sales during the holiday season, up 463 percent compared to December 2019. Social media played a key role in the company’s success, with sales via Instagram up by 479 percent from the same period last year. The British retailer said it saw a particular increase in sales of party dresses...

Fashion

The Bias Cut announces GoYellow collaboration with Hospice UK

Online fashion boutique The Bias Cut is teaming up with palliative care charity Hospice UK to support Hospice Care Week. From 5-11 October, the British retailer is creating a limited edition #GoYellow face covering design, with 5 pounds of each sale going to Hospice UK. It will also be donating 25 percent of sales of all yellow items available...

FashionPress Release

The Bias Cut rebrands for AW20

The Bias Cut Hits Refresh for AW20 www.thebiascut.com Online fashion store The Bias Cut has revealed a total rebrand, including a new logo, website design and packaging to coincide with the launch of its Autumn Winter 20 collection. Offering women an empowering and inclusive shopping destination, the new season also showcases a greater emphasis...

Retail

The Bias Cut updates website and logo for AW20 collection

Online fashion boutique The Bias Cut has introduced a new logo, website design and packaging to coincide with the launch of its AW20 collection. The new season puts an increased focus on British and sustainable brands, with more recycled and biodegradable fabrics and a mix of new season pieces with designs from previous collections to encourage...

FashionPress Release

The-Bias-Cut x Lumity Collaboration

We’re on a mission to support and boost your spirits right now, so we’re extra excited to launch our week-long collaboration with healthy ageing supplement & wellbeing brand Lumity @lumitylife. We’ve teamed up to share with you our top wellbeing & style tips to get you through these trying times. Starting today until Sunday, there will be a new...