The Folklore Group news and archive

Not-so-average: Amira Rasool - Founder & CEO of The Folklore

“I am a black woman born and raised in South Orange, New Jersey, currently living in Atlanta,” said Amira Rasool. “I am the founder and CEO of The Folklore. We are a B2B wholesale, e-commerce platform that helps retailers discover and shop brands that are based in emerging markets.” About this series There’s more to the fashion industry than...

Business

Nordstrom partners with The Folklore Group to diversify brand assortment

Department store retailer Nordstrom has announced a new partnership with The Folklore Group in a bid to expand and diversify its brand assortment. The deal will see the US chain utilise The Folklore Connect platform, an e-commerce tool that aids in the identification of fashion and lifestyle brands founded by Black, Latinx, Asian and other...

Business

The Folklore Connect partners with Raisefashion to advance support of Black-owned brands

Online wholesale marketplace The Folklore Connect has established a new partnership with nonprofit Raisefashion in an effort to support Black-owned brands on the site. As part of the deal, the marketplace will welcome 17 brands from the Raisefashion network onto its platform for a six-month free membership, and will continue to onboard a new...

BusinessFeatured

Folklore Group raises 1.7 million dollars to launch wholesale platform for African brands

The Folklore Group announced it has raised 1.7 million dollars in a pre-seed funding round that will help it launch a conglomerate of B2B and consumer platforms for African and diasporic brands. The funding round was led by Slauson & Co. and had additional participation from Fearless Fund, Women’s National Basketball Association (WNBA) player...