The Folklore Group news and archive

Not-so-average: Amira Rasool - Founder & CEO of The Folklore

“I am a black woman born and raised in South Orange, New Jersey, currently living in Atlanta,” said Amira Rasool. “I am the founder and CEO of The Folklore. We are a B2B wholesale, e-commerce platform that helps retailers discover and shop brands that are based in emerging markets.” About this series There’s more to the fashion industry than...

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Nordstrom partners with The Folklore Group to diversify brand assortment

Department store retailer Nordstrom has announced a new partnership with The Folklore Group in a bid to expand and diversify its brand assortment. The deal will see the US chain utilise The Folklore Connect platform, an e-commerce tool that aids in the identification of fashion and lifestyle brands founded by Black, Latinx, Asian and other...

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The Folklore Connect partners with Raisefashion to advance support of Black-owned brands

Online wholesale marketplace The Folklore Connect has established a new partnership with nonprofit Raisefashion in an effort to support Black-owned brands on the site. As part of the deal, the marketplace will welcome 17 brands from the Raisefashion network onto its platform for a six-month free membership, and will continue to onboard a new...

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Folklore Group raises 1.7 million dollars to launch wholesale platform for African brands

The Folklore Group announced it has raised 1.7 million dollars in a pre-seed funding round that will help it launch a conglomerate of B2B and consumer platforms for African and diasporic brands. The funding round was led by Slauson & Co. and had additional participation from Fearless Fund, Women’s National Basketball Association (WNBA) player...