The Independents news and archive

Communications group The Independents snaps up design studio 2x4

The Independents is continuing its acquisition spree. The international communications group has announced that it has snapped up design studio 2x4, in what it says adds “design and brand strategy capabilities to its growing roster of specialist agencies”. By bringing the New York and Beijing-based studio under its wing, The Independents said...

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Rethinking desirability: Luxury brands face the decline of the it-bag

Within two years, purchases of luxury handbags are projected to decrease by 13.69 percent. This figure, revealed by a recent study from The Independents, highlights a radical shift: while this chic accessory was previously attributed with the power to confer a certain status, this status is no longer solely represented by an object or a price,...

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Lucien Pagès PR agency joins The Independents

Marketing and communications group The Independents is continuing its expansion through the new acquisition of the French-American public relations agency, Lucien Pagès Communication. The announcement was made on the respective Instagram accounts of the two firms, where it was stated that Lucien Pagès’ ability to provide clients with end-to-end...

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The great luxury reset: challenges and opportunities for luxury brands

The Independents Group, a collective of communications agencies, together with brand building agency Karla Otto has published a white paper that looks at the shifting drivers behind the luxury market. While historically, luxury items have served as markers of status and shaping consumers' identity, today consumers are seeking out brands that...