The White Company news and archive

The White Company CEO steps down

Paula Nickolds, the chief executive officer of The White Company, has stepped down from helm two years after her initial appointment. The British retailer confirmed the news to Drapers, which reported that Nickolds will exit at the end of May. Until then, she will work with the company on ensuring a smooth transition, with a search for an...

Fashion |Interview

The White Company revamps clothing line for AW25

British lifestyle retailer The White Company, which has become known for its bed linens in pristine whites and greys, beautifully scented candles and cashmere loungewear, is looking for customers to come in-store and discover its new directional take on womenswear launching for autumn/winter 2025. Fashion is the brand’s second largest category,...

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The White Company CEO apologises for delays

Mary Homer, the chief executive officer of The White Company, has taken to social media to address the mounting number of delays experienced by customers. In an Instagram post on the retailer’s official page, Homer said that the turbulence had been caused by the process of moving to a new distribution centre started a few weeks ago. She...

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The White Company names new CEO

British lifestyle retailer The White Company has appointed Sainsbury’s general merchandise boss Paula Nickolds as its new chief executive. Nickolds will succeed Mary Homer, who is stepping down this summer after seven years to pursue a non-executive portfolio. She will join The White Company in April to allow a “smooth transition” as the...

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The White Company posts rise in annual turnover and profit

The White Company Group has changed its year-end date to the end of July to align with its parent company, and so the published results for the latest financial year are for an extended 70-week period. The company said in a statement that despite the ongoing challenges impacting the retail sector, group operating profit of 14.4 million pounds...