The Woolmark Company news and archive

Woolmark unveils roadmap to accelerate wool sustainability

Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...

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Woolmark introduces first Recycled Wool specification as part of 60th anniversary

Woolmark has expanded its certification programme to now include a specification for recycled wool, making it the first time in the company’s 60 year history that it will apply its certification to a recycled fibre. The new ‘Recycled Wool’ sub-brand falls under the RW-1 Specification, and marks “a significant step towards a more sustainable...

Fashion

The Woolmark Company launches ‘Filter by Fabric’ campaign calling for accurate product descriptions

The Woolmark Company has launched a new ‘Filter by Fabric’ initiative to combat what it calls misleading product names confusing consumers. A recent YouGov study stated that consumers find ambiguous terms such as ‘silky,’ ‘mesh,’ and ‘fleece’ confusing, making it difficult to identify the fibres in the fabric, especially when synthetic materials...

Fashion Featured

Lagos Space Programme wins International Woolmark Prize

Nigeria-based Lagos Space Programme, a conceptual non-binary design label by Adeju Thompson, has won the 2023 International Woolmark Prize, following in the footsteps of Saul Nash, Matty Bovan, and Gabriela Hearst. Lagos Space Programme impressed the judges with the “completeness” of its intellectual, ready-to-wear, high-end crafted collections,...

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Woolmark announces winners of 2022 Performance Challenge

The Woolmark Company, together with Salomon, has announced the winners of its 2022 Woolmark Performance Challenge, an initiative dedicated to backing concepts within the sports and performance market. For this year’s theme, participating students were asked to invent next-generation running gear for long-distance runners in mountainous...

Fashion

Woolmark highlights impact of synthetic fibres in new global campaign

The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...

Fashion

CNMI reveals details of 2022 Sustainable Fashion Awards

Camera Nazionale della Moda Italiana (CNMI) has revealed its plans for the upcoming 2022 CNMI Sustainable Fashion Awards, which is set to be held on September 25 at La Scala Theatre in Milan, coinciding with the end of Milan Fashion Week. The event will be hosted in collaboration with the Ethical Fashion Initiative (EFI) of the United Nations,...

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The Woolmark Company announces winners of 2021 Performance Challenge

The Woolmark Company, together with Swiss sportswear brand On and Italian skiwear company Salewa, has revealed its prize winners and 12 finalists’ concepts for its Woolmark Performance Challenge 2021. On challenged participants to dive into apparel innovations for outdoor runners, while Salewa asked entrants to explore low environmental-impact...

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Everledger partners with Australian Wool Innovation on blockchain tracing tech

The UK’s Everledger, the parent organisation of The Woolmark Company, has partnered with Australian Wool Innovation (AWI) on a supply chain traceability proof-of-concept, with the goal of enabling information sharing on wool provenance and supply chains. Together with the Australian wool industry and its partners, the two companies have begun...

Fashion

Levi's releases eco-conscious boot with The Woolmark Company

Levi’s has introduced a sustainable boot in collaboration with The Woolmark Company. Named the Torsten Quilted boot, Levi’s claims that the boot has a lower environmental impact. Made with Merino wool, the focus of the boot is on its sustainability and continued high level of performance. Merino wool is a 100 percent natural, renewable,...

Fashion

Victoria Beckham links with Woolmark for traceable knitwear collection

Luxury fashion brand Victoria Beckham has teamed up with The Woolmark Company to launch a knitwear collection for women and children. It is the first end-to-end traceable collection by the British label, and can be traced from five Australian wool farms. Launching this month, the collection comprises polo and crewneck sweaters, V-neck cardigans,...

Fashion

The Woolmark Company launches digital sourcing platform

The Woolmark Company has marked its 10th anniversary by making its sourcing tool, The Wool Lab, globally available online for the first time. The newly launched ‘The Wool Lab Digital’ is available for free and offers a guide to the best commercially available wool fabrics and yarns, created in collaboration with “the most innovative and...