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Tranoï positions itself on Asian market with first Tokyo edition

In the midst of Tokyo Fashion Week, the Tranoï fashion trade show will set up shop from September 4 to 5 at Bellesalle Shibuya First. Tranoï Tokyo aims to establish itself in the national market and attract buyers from the Asian continent, a move that hopes to compensate for the decline in Japanese buyers in Paris. It is not only Japan that is...

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Fashion Featured

Rakuten Fashion Week Tokyo returns with an emphasis on local brands and craftsmanship

Since Japan began easing its Covid restrictions a year ago, the country has been in a continued state of recovery, attempting to breathe new life into its internal fashion industry. This was the central task of the AW23 edition of Rakuten Fashion Week Tokyo (FWT), which returned to almost full capacity for the first time since the pandemic hit....

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