Triumph news and archive

Triumph launches new ‘sisterhood’ creative direction

Lingerie brand Triumph is launching a new creative direction with its latest global campaign, #TogetherWeTriumph, which aims to recognise sisterhood and togetherness with a bold statement of empowerment, while stepping away from a product-centric message. Triumph managing partner, Markus Spiesshofer said: "It is no secret that behind every women...

Retail

Triumph available on Miway

Miway is a portal dedicated to providing chic and affordable fashion solutions for women. Miway Fashion best defines effortless chic dressing. It relates to all those women who have a fun and experimental sense of dressing. It believes clothing does empower a woman and add to her self confidence and this is exactly what it aims at doing. Triumph...

RetailFeatured

Winning Ways: Triumph targets 40 percent year on year growth

Leading innerwear brand Triumph International has been at the forefront of bringing the latest designs and styles to Indian consumers. Counted among the top three lingerie brands in the country, Triumph holds almost 35 percent market share and has been growing at 40 percent year on year. The brand hopes to continue with the same average industry...

Fashion

Lingerie maker Triumph launches new logo

Intimate wear brand Triumph launched its new logo and established a brand new identity. It has upgraded its image so that it stands out in the competitive apparel market. The company is looking at more innovative designs, beautiful designs and perfect fittings. As Shalindra Fernando, General Manager, Triumph International, India and Sri Lanka...

Fashion Featured

Triumph: Establishes strong foothold with innovative range

Women’s innerwear brand Triumph has been in India since 2001. Though, it began its journey in Germany in 1886, it took some time before finding a formula for success. “You can’t use the same formula everywhere,” says Jennifer Kapasi, Head, Operations, Triumph International (India), adding, “We have tried to understand the Indian woman consumer...

BusinessFeatured

Triumph to open EBOs, further expand presence in metros

With India’s innerwear market growing aggressively, Triumph feels it’s an under-penetrated segment. “Especially the segment we are in, the mass premium segment. The category is growing by 20 to 25 percent year-on-year. Triumph has had a successful 2012, 2013 and 2014 with year-on-year growth in excess of 35 percent,” says Shalindra Fernando,...

Fashion

Triumph focuses on adding categories, spreading retail

The lingerie market in India has shown good growth potential. Keeping pace with the segment’s growth trend, well known lingerie brand Triumph clocked in 30 per cent growth. The brand has already carved a niche with its product range that includes the popular T-shirt bra, modern lace fashion, cotton offerings and classic bras. “We expanded in key...

Trends

Triumph unveils ‘Body Make-Up’

Lingerie label Triumph has unveiled ‘Body Make-Up’ range that provides a visual effect of wearing nothing at all. The collection was launched at the Triumph Fashion Show held at the Hyatt Mumbai. Elaborating on the new innovation, Shalindra Fernando, General Manager India & Sri Lanka says, “This concept has been a winner throughout Europe and...

Apparel

Triumph unveils ‘Seductive V’ collection

Triumph has unveiled its latest offering of Seductive V, captivating low-plunge bra that combines modern glamour with design elegance and sexy sophistication. Guaranteed to inspire head-turning confidence, Seductive V is all about encouraging women to embrace their sensuality, be proud of their femininity and love the feeling of looking...

Fashion

Triumph Inspiration Award: Pooja Upadhyay is India winner

Triumph, one of the world’s premier lingerie brands, has announced Pooja Upadhyay, 20, TY design student of NIFT as the India winner of the Triumph Inspiration Award 2012. The national final judged by an esteemed panel that included fashionistas like Anna Singh, Anupama Verma, Vikram Bawa, Nisha Jamwal and Anchal Kumar saw some innovative and...

Fashion

Triumph to focus on new styles, retail expansion

With a market share of over 30 per cent, Triumph the well-known international lingerie brand -- is now the undisputed market leader in the Indian market. While 2009 set the cash registers ringing for the company as most of their competitors quit the country thanks to the recession, this year has also been a success so far with a focused...

Apparel

Triumph’s innovative marketing strategy

Popular international high street lingerie brand Triumph has decided to address the delicate art of selling innerwear to the Indian ladies in a more scientific way. This endeavor is aimed at helping consumers to not only feel at ease but also understand what could be the perfect buy. Thorsten Allenstein, MD for India and Sri Lanka says findings...