Uniform news and archive

Robyn Lynch reimagines Guinness Storehouse uniforms

London-based Irish menswear designer Robyn Lynch has redesigned the uniforms for the Guinness Storehouse attraction in Dublin, which tells the story of one of Ireland’s most loved brands, Guinness. The brand-new uniform celebrates the attraction's 25th anniversary, drawing inspiration from traditional workwear, constructed from denim and...

Fashion

Rebecca Vallance to redesign Qantas airline uniforms

Australian airline Qantas has selected Australian fashion designer Rebecca Vallance to create its new uniform, following a competitive pitch process. The move will mark the airline's first major uniform overhaul in more than a decade, with Vallance’s new uniform set to launch in 2027, replacing the current design by Martin Grant, which was...

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UK government mulls ban of ‘forever chemicals’ in school uniforms

New amendments to the UK’s Children’s Wellbeing and Schools Bill could see PFAS – otherwise known as ‘forever chemicals’ – banned from use in school uniforms. The bill is currently in the committee stage in the House of Lords, and intends to introduce new regulation on everything from the cost of uniforms to the number of branded items a school...

Fashion

Sofitel revives hotel uniforms with Cordelia de Castellane

French luxury hotel chain Sofitel has collaborated with Paris-based French designer Cordelia de Castellane, who has been artistic director of Dior Home and Baby Dior since 2012, to revitalise the uniforms for its 25,000 employees worldwide. The new 45-piece collection will offer a new closet for all employees at Sofitel’s 120-plus hotels...

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Marks & Spencer commits to protecting price of school uniform

Marks & Spencer has announced that it is going to continue protecting the price of its school uniform, a decision that has now extended into its third year after initially being introduced in 2021. The revelation comes ahead of Back-to-School season, for which the retailer said it will be offering an additional 20 percent off school uniform for...

Fashion

Indebted Alitalia moves to change staff uniforms

Italian carrier Alitalia, grappling with debt and fighting to compete with low-cost rivals, announced Wednesday it has hired the Alberta Ferretti fashion house to redesign its staff uniforms, 18 months after new outfits were unveiled. The "special collection" will combine "elegance and convenience to ensure that all personnel, both ground and...

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Fashion

Why do fashion designers dress themselves in uniforms?

What does Giorgio Armani have in common with Steve Jobs, Karl Lagerfeld with Mark Zuckerberg, Anna Wintour with Mother Teresa? They are associated with wearing an instantly recognizable daily uniform. Jobs and Zuckerberg might be said to dress for the technology industry, Mother Teresa had little time for trends, but fashion designers and...