URBN news and archive

URBN integrates AI in bid to secure long-term sustainable growth

Fashion group URBN has joined the move towards artificial intelligence (AI), with plans to integrate the tech via a next-generation merchandise planning solution. The feature will be powered and operated by o9 Solutions, a provider in AI software that will partner with URBN on its digital transformation. The group, which comprises brands like...

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Urban Outfitters to launch resale platform, Nuuly Thrift

Another day, another resale platform. This time it’s US fashion giant Urban Outfitters set to step up its presence in the red-hot second-hand fashion market with plans to introduce its own platform, Nuuly Thrift. Launching in the fall, the platform will offer consumers the opportunity to buy or sell women's, men's and kids' apparel and...