VIP news and archive

VIP to chase a turnover target of Rs 1,000 crores by 2020

With around 22 percent market share, innerwear label VIP from the Maxwell Industries, targets a turnover of Rs 300 crores by the end of this fiscal from Rs 260 crores, reported in 2014-15. The target is to reach Rs 1,000 crores by 2020 by registering a growth of 25-28 percent every year. To achieve its target, the company that focused on top 10...

Retail

Maxwell plans October launch for own web store

Maxwell Industries, known for popular innerwear brands, VIP and Frenchie, is preparing for ecommerce foray with its own web store this October. The brands are already retailed on leading online platforms such as Flipkart, Jabong and Amazon. However the company plans to offer exclusive merchandise on its own ecommerce venture. The Rs 265 crores...

Fashion Featured

Men’s Innerwear: Brand awareness leads to growth

Men’s innerwear has moved out of the closet from being a basic necessity to a fashionable and feel good product. Not only women even Indian men are now showing rising interest in trying out new styles and spending on premium brands. Growing demand for branded innerwear has created a potential market for domestic as well as global brands. The...

Apparel

Maxwell Industries to open 20 stores by year-end

Inner wear manufacturer and marketer, Maxwell Industries plans to add 20 stores by the end of this year, taking the total number of outlets to 30. It aims to expand its footprint in the south and west through franchise route. The company owns brands like VIP and Frenchie apart from other brands like Feelings, Brat and Eminence. The company...

Fashion

VIP strengthening brand image with new products

After introducing lounge wear, innerwear brand VIP is ready to add more products to its portfolio and handkerchiefs are next in line. It has also unveiled a special thermal wear range this winter. Commenting on the expectations from the season, Sunil J Pathare, Vice Chairman and Managing Director, VIP says, “During Autumn/Winter sale of...

Fashion

VIP chalks out plans to open 35 EBOs by March ’13

Aiming for a constant 30 per cent growth over the next three years, Maxwell Industry is focusing on achieving a revenue target of Rs 325 crores this fiscal. Growth would be driven by new products coupled with EBOs. Commenting on the company’s strategy, Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries says, “We have...

Apparel

VIP ties up with Caprese, forays into ladies handbags

Luggage major VIP Industries recently introduced Caprese, making a foray into branded ladies handbag category. The company aims to be a dominant player in the Rs 2,000 crores segment over the next five years and is also eyeing lifestyle and fashion accessories for women. It holds the exclusive brand rights to Caprese in all markets, including...

Apparel

Maxwell plans ‘Inners’ stores in Gujarat

Mumbai-based Maxwell Industries, manufactures of men’s and women’s inner wear and lingerie would soon enter Gujarat with its exclusive retail store ‘Inners’. The company, known for its flagship brand ‘VIP’, will set up exclusive inner wear store in Ahmedabad within the next 3-4 months. As per the retail strategy, company plans to open at least...

Fashion

Maxwell Industries: Targets Rs 1000 cr in three years

One of the oldest Indian companies engaged in manufacturing and marketing of innerwear, Maxwell Industries is targeting Rs 1,000 crores turnover in the next three years. Also on its agenda this year is opening of EBOs. “We market well-known brands viz. VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all their sub brands. Maxwell’s...

Fashion

VIP’s EBOs on the anvil

Mumbai-based Maxwell Industries, the multi-brand house has chalked out major retail expansion plans. From the next fiscal it aims to open 100 exclusive outlets in Tier I and II cities across west, north and south India. It now operates through MBOs and has no EBOs. Maxwell is the owners of innerwear brands -- VIP, Frenchie, Frenchie X, Brat and...

Apparel

Innerwear makers on a new role

With a significant shift in consumer preferences, from unbranded to branded innerwear, manufacturers are looking to branch out in the leisure segment. To woo the youth (16-25 age group), companies are looking at brand extension into leisure wear and increasing focus on design and development. Maxwell Industries for example, will add a leisure...