Virtual Reality news and archive

Harrods to host multisensory cinema experience

Xydrobe, a VR cinema pioneer, will host a multisensory experience on the 5th floor at Harrods commencing in June. The company is set to unveil a cutting-edge virtual reality cinema at the luxury department store, will seat up to 20 guests and feature monthly changing 4D brand experiences. Xydrobe is a company that collaborates with luxury brands...

Business|Technology Featured

Widespread adoption of Meta's metaverse is yet to take off

It has been well over a year since Facebook became Meta. The social media giant announced the name change amid a flurry of corporate crises and scandals, but mainly to represent itself as a broad spectrum of technology applications rather than ‘just’ a social media platform. Meta promised to be a pioneer in the metaverse realm, where the near...

Business

Metaverse digital assets to be worth 225 billion dollars by 2027, says report

A new report on market opportunities in Metaverse platforms suggests digital asset marketplaces could be valued at 224.9 billion dollars by 2027. In the "Metaverse Market by Technologies, Platforms, Solutions and Applications in Industry Verticals 2022 - 2027" report by Research and Markets, blockchain solutions supporting the Metaverse could...

Retail

Hugo Boss introduces virtual reality dressing rooms for online shopping

Hugo Boss has launched a virtual reality dressing room allowing online shoppers to try on clothes using personalised avatars. The upmarket German brand has teamed up with virtual try-on (VTO) provider Reactive Reality for the initiative, which is initially available for customers from Germany, the UK, and France. Shoppers can try on thousands of...

Fashion

Tommy Hilfiger partners with virtual marketing company for future digital ventures

American designer Tommy Hilfiger, together with Hilfiger’s investment company HV Advisors, revealed the brand will be partnering with Elite World Group (EWG) Virtual to invest in virtual talent and experiences and expand the organisation’s reach. The partnership will utilise EWG’s digital technology and emerging media and likely expand the...

Retail

Burberry launches virtual replica of Tokyo flagship store

Burberry has linked with Elle Digital Japan to create an interactive virtual replica of the British luxury label’s flagship in Ginza, Tokyo. Customers will be able to explore the three-floor digital store using icons on their screens to navigate, purchasing items from Burberry’s Spring/Summer 2021 collection as they go. Just like the physical...

RetailFeatured

AR and VR to revolutionise how retailers connect with customers

What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are rapidly reshaping the retail landscape by enhancing the customer experience in-store and online. Thanks to consumers extensive use of smartphones...

Fashion Featured

The Top Retail & Fashion Trends for 2017

London - Things may get a little more sci-fi than expected next year, as artificial intelligence, sustainable design and fashion inspired by Netflix’s hit series ‘Stranger Things’ are just a few of the main retail and fashion trends predicted to emerge. With 2017 only two weeks away, FashionUnited shares the top retail and fashion trends likely...

Fashion Featured

4 ways to ease consumers into the world of VR

London - Virtual Reality has been heralded as the next frontier in storytelling, marketing and advertising. While film was once seen as the most immersive storytelling medium, VR offers the promise of "presence" - the experience od being somewhere else. Companies ranging from Google to Alibaba are using the technology to reach consumers around...

Business|IN-DEPTH Featured

Are consumers ready for Alibaba's VR Pay & Virtual Reality?

Technology is set to pave the way for the future of the fashion industry, but are consumers really ready to adapt and embrace the latest wave of tech to come their way - virtual reality? Online giant Alibaba is keen to lead the pack, as Alibaba Group Holdings revealed a new payment service which aims to offer virtual reality shoppers the freedom...

RetailFeatured

Westfield reveals how consumers will shop next

To say that consumer shopping habits around the world are vastly changing is a bit of an understatement. Experts argue that retailers need to respond to change swift and adapt, or be left behind. ”This is arguably the most exciting time in retailing history," says Myf Ryan, Chief Marketing Officer, Westfield UK and Europe. "Retailers have to be...