4 ways to ease consumers into the world of VR

London - Virtual Reality has been heralded as the next frontier in storytelling, marketing and advertising. While film was once seen as the most immersive storytelling medium, VR offers the promise of "presence" - the experience od being somewhere else. Companies ranging from Google to Alibaba are using the technology to reach consumers around the world, while forward-thinking fashion brands like Rebecca Minkoff, Dior and Topshop have been using the technology to engage with their audience and offer them a truly immersive experience, like sitting front row at the latest catwalk shows.