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Retail

Represent opens Selfridges pop-up for newly launched womenswear collection

British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...

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Business|CEO Interview FeaturedMember

SilkFred CEO on AI, platforming indies and the waning influence of trends

When Emma Watkinson, together with her friends Kate and Stephen Jackson, set out to start their own fashion e-commerce company in 2011, it was on the premise of both addressing the lack of excitement Watkinson felt towards existing propositions, and the absence of support for small brands attempting to step onto the thorny fashion ladder. Having...

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