Womenswear news and archive

Beyond Maximalism: The Miximalist Shift for SS27

A new wave of maximalism is emerging for Spring/Summer 2027. Expressive yet intentionally eclectic, Miximalism hints at where maximalism is heading next: not a return to overt excess, but a more layered and nuanced interpretation of visual richness. ABOUT Written by Patricia Maeda, Director, Womenswear Future Snoops. Arriving as a response to...

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Seidensticker firms up plans for womenswear wholesale comeback

Seidensticker is bringing its womenswear back to wholesale, starting from the upcoming order season. The blouse specialist has adapted its collection accordingly. Back in January, Seidensticker's CEO Silvia Bentzinger did not rule out a return for womenswear to wholesale, as she mentioned in an interview. She did not want to announce any...

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Primark adds new director of womenswear design

Value fashion and lifestyle retailer Primark has appointed Keiron Birch as director of womenswear design to shape the future creative direction for the retailer’s collections. In this newly created role, Birch, who has more than 20 years of experience in fashion, will lead Primark’s womenswear design teams across fashion, footwear and...

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Marisa Berenson creates a collection for Zara: from Schiaparelli pink to swimwear and jewelled dresses

Madrid – Zara has announced the upcoming launch of a capsule collection designed with the renowned New York actress, model and socialite Marisa Berenson, generating considerable anticipation and surprise. She is one of the most recognised figures in the fashion and film worlds of the 70s. After many years as a regular collaborator with Inditex's...

Fashion

Zara and Bad Bunny launch their collection: from Puerto Rico to the world

Madrid – In one of its most significant strategic initiatives this year, the collaborative capsule collection designed by Zara with Bad Bunny and his creative team went on sale this Thursday, May 21. With this collection, the main fashion chain of the Inditex group not only renews its offering for the spring/summer 2026 season but also, and...

Fashion |Interview

Leny secures first retail partnership with Selfridges

British womenswear brand Leny, founded in 2025 by Central Saint Martins graduate Isabella Hoelk, has secured its first retail partnership, launching in-store at Selfridges in London and online. Launched with a clear vision of creating versatile wardrobe staples for the modern urban woman, Leny has become known for its minimalist and feminine...

Fashion

Spain's Sarda expands beyond lingerie with new Tomorrowland capsule collection

Madrid – For the second consecutive year, the Barcelona-based brand Sarda has developed a collaborative capsule collection with the Belgian electronic music festival Tomorrowland. Sarda has been owned by the Belgian lingerie group Van de Velde since 2008. This new collection follows the one presented in early 2025. The key development is that...

Fashion |In Pictures

Key looks from Rio Fashion Week: spring/summer trends

Rio Fashion Week took place between April 14 and 18 at Pier Mauá, with some off-site shows. The event was promoted by IMM, a sports and entertainment company also responsible for São Paulo Fashion Week (SPFW). From this year, SPFW will be held in the second half of the year, focusing on autumn/winter fashion. Rio will be responsible for...

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Individual and versatile: Denim trends for AW26 womenswear

Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...

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Mulberry appoints Christopher Kane as creative director of RTW

British heritage brand Mulberry has named Christopher Kane as the creative director of a women’s ready-to-wear collection set to be unveiled in September. The line will then become available in store and online from January 2027. The appointment marks a return to the seasonal clothing category for Mulberry, which had previously supplied clothing...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

Fashion

Abraham Ortuño presents his final 'pre-Camper' collection in Paris

Madrid – Abraham Ortuño emerged as a prominent Spanish figure at the latest edition of Paris Fashion Week. The Paris-based, Alicante-born designer presented the final collection for his eponymous house, Abra, on Monday. The event drew heightened interest following last week’s confirmation of Ortuño’s appointment as the new global creative...