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Yoox Net-a-Porter launches virtual try-on pilot for Mr P.

Online luxury retail group Yoox Net-a-Porter has launched its first virtual try-on experience for apparel for Mr Porter’s private label for menswear Mr P. The pilot aims to utilise virtual try-on technology to offer customers a bespoke and seamless way to determine their best size and fit for designs within the Mr P. collection. The technology...