ZEPETO news and archive

Coach steps into Roblox and Zepeto metaverses

US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities. Through the initiative, and via the two platforms, users will be able to access digital iterations of Coach’s spring 2024 collection, in what...

Fashion

Crocs marks 20 years with month-long ‘Croctober’

This October, Crocs is marking 20 years with a month-long ‘Croctober’ celebration filled with the brand’s “biggest and boldest fan-fuelled experiences,” including a global shoe giveaway and a metaverse event. For the first week in October, Crocs is giving away tens of thousands of pairs of Crocs shoes every day to kick start the celebration....

Fashion

Zara launches Y2K digital metaverse collection

Zara has once again unveiled a metaverse-based project with the launch of its new Y2K Creatures collection consisting of both digital and physical products. Many of the pieces have originated from open world platform Zepeto, with some inspired by Zara’s first digital creations while its physical versions were created after. In a release, the...

Business

DressX becomes first digital fashion retailer to partner with Zepeto

Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform. The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette. The line will be...

Business

Bulgari opens virtual world in Zepeto

Bulgari has revealed an exclusive virtual world within the metaverse platform Zepeto offering visitors both online and offline experiences. The online space includes a pop-up store, ‘Bulgari Sunset in Jeju’, and a café each based on the Italian luxury brand’s real life retail location on South Korea’s Jeju Island. Within the world, users can...

Fashion

Marine Serre unveils digital fashion in partnership with Skinvaders

Marine Serre has partnered with Skinvaders, the platform for in-game branded skins and digital clothing, to digitalise its ‘Hard Drive’ collection for the metaverse. Skinvaders, launched by digital fashion company PlatformE, will offer Marine Serre’s collection in Zepeto’s virtual world, which allows fashion-savvy gamers the chance to customise...

Fashion

Gucci partners with Zepeto to personalise avatars and virtual world

As the worlds of fashion and gaming inch ever closer together, Gucci has announced a partnership with Zepeto, the app and social media platform to personalize avatars and create virtual worlds. Zepeto allows users to turn selfies into 3-D animated avatars, which can then ‘meet’ other user’s characters on the ‘Zepeto Street’— virtual world for...