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Zivame initiates 'Gift a bra' program

As a part of its second anniversary, online lingerie platform Zivame.com has initiated ‘Gift a bra’ program. It will provide lingerie to less privileged women. The brand has grown 50 percent year-on-year since its inception and with this initiative, they hope to reach out to women who are less privileged in India. The 'Gift a bra' program...