While the investigations over Rs 870 crores alleged fraud at itsIndia operations is going on, Reebok India has hired consulting firm Ernst and Young (E&Y) to help restructure and smoothen its operations. The agency would work on a two-way strategy. First, it would analyse as to what actually went wrong at Reebok and second, it will work on mending the loopholes. Reebok India, in an emailed statement has said that it has hired E&Y for a business review. “As announced earlier, we are reviewing our business activities and making changes to our commercial practices at Reebok India as a part of our Route 2015 profit-enhancing initiatives. We have engaged the services of Ernst and Young to help us in this process,” the company said.