Reebok news and archive

Reebok expands into wellness with nutritional supplements

Global sportswear brand Reebok is making moves in the wellness space with a new partnership with Generation Joy to launch a line of sports nutrition and performance supplements. The Reebok-branded supplements have been designed to cater to a “broad audience, from committed gym-goers to the wellness-obsessed and weekend warriors,” explains the...

Business

Focus Brands acquires Reebok license for outerwear in Europe and the UK

Authentic Brands Group is entering into a long-term partnership with Focus Brands to design, manufacture and distribute Reebok's outerwear, according to various media outlets including FashionNetwork. The partnership covers Reebok outerwear for adults and children in Europe and the United Kingdom. Focus Brands is the brand licensing division of...

Fashion |In Pictures

Reebok unveils collaboration with Juicy Couture

Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection. The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture's signature rhinestones and velour with Reebok’s sports heritage style. Reebok x...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

Fashion

Osan named UK sock distributor for Reebok

Osan, part of the Sockshop Group, has signed a UK exclusive deal with sportswear brand Reebok to become its sole UK distributor of socks. The Reebok socks collection features a wide range of specialised designs tailored to meet the specific needs of different disciplines, including classic sports socks for everyday wear to high-performance...

Fashion |In Pictures

Reebok LTD unveils collaboration with Botter

Reebok LTD, the premium range of sportswear brand Reebok, has unveiled a collaboration with Botter, the Caribbean couture brand by Rushemy Botter and Lisi Herrebrugh, for spring/summer 2024. The Botter x Reebok LTD collection takes inspiration from the sportswear brand’s rich archive in football, while celebrating the colours, energy, and spirit...

Fashion |In Pictures Featured

Reebok unveils collaboration with Anine Bing

Sportswear brand Reebok has collaborated with Los Angeles-based fashion brand Anine Bing on a range of luxury loungewear and classic footwear styles for women. Reimagining iconic Reebok styles from the 80s and 90s, the Reebok x Anine Bing collection merges vintage sportswear with Bing’s modern and timeless approach to fashion for an off-duty...

Fashion

Mondottica to produce Reebok performance eyewear

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has confirmed a partnership with Mondottica Group, the premium eyewear brand partner and design specialist, for its sportswear brand Reebok. Mondottica Group will design, manufacture, and distribute Reebok-branded performance eyewear and...

Fashion

Authentic taps Source Sport for Reebok to expand in the UK and Ireland

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, is partnering with Source Sport Limited T/A Sports Hub Group, a brand licensee for its sportswear Reebok brand to expand in the UK and Ireland. In a statement, Authentic said that Source Sport will manufacture and distribute Reebok branded...

Business

Puma and Reebok join Marks & Spencer’s sports platform

British department store retailer Marks & Spencer has announced that Puma and Reebok will be joining ‘The Sports Edit on M&S’ platform as part of efforts to bolster the category. Over 140 products from the two brands will be added to the retailer’s e-commerce site throughout February and March, including both performance wear, lifestyle apparel...

Fashion |In Pictures

Reebok unveils My Little Pony collaboration

Sportswear brand Reebok has unveiled a collaborative footwear collection with Hasbro toy brand My Little Pony. The kids-only Reebok x My Little Pony collection features footwear inspired by the characters in the Netflix film ‘My Little Pony: A New Generation’ - Zipp Storm, Sunny Starscout, Pipp Petals and Izzy Moonbow. All four colourways of...

Fashion |In Pictures Featured

Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...