Itochu Corporation has announced that it has acquired the rights to distribute, market and licence Reebok in Japan from the brand’s owner, Authentic Brands Group (ABG). Itochu will work together with ABG and Locondo, a Japanese shopping mall company, as well as other partners, to develop the brand through retail and e-commerce, with the goal of...
19 May 2022
Authentic Brands Group (ABG) has tapped Reebok veteran Steve Robaire as the sportswear brand’s first executive vice president of its international business. Robaire has almost 15 years of experience in brand licensing, sales and marketing. He spent the most part of his career at Reebok, joining in 2008 as associate product manager and working...
29 Apr 2022
Authentic Brands Group (ABG) has continued with its strategy of establishing global partnerships for Reebok, announcing that it has signed a new long-term agreement with LF Corp, in South Korea. The partnership will allow LF the exclusive rights to distribute and sell Reebok apparel and footwear through wholesale, e-commerce and branded retail...
22 Apr 2022
Following its acquisition completion of Reebok, Authentic Brands Group (ABG) has continued its path of expansion for the label, striking a deal with multi-channel retailer SportChek to grow the sportswear brand through Canada. The long-term agreement will see Reebok apparel and footwear carried throughout 300 SportChek stores, e-commerce...
10 Mar 2022
Multi-brand developer Authentic Brands Group (ABG) has announced the finalisation of its acquisition for sports retailer Reebok from Adidas. For what it has said is its largest acquisition to date, ABG has already taken steps to reposition and evolve the iconic sportswear brand through a string of global partnerships with operators, distributors...
3 Mar 2022
Authentic Brands Group (ABG) is forming a long-term strategic partnership with New Guards Group, owned by Farfetch, for Reebok’s European businesses, luxury collaborations and premium distribution. The partnership will mean that brand platform New Guards, which designs, manufactures and distributes luxury fashion, will act as the core operating...
23 Feb 2022
Authentic Brands Group has enhanced its partnership with sneaker retailer Foot Locker, Inc. for the Reebok brand within the United States. Through this agreement, Foot Locker, Inc. and its brands will deepen their assortment with Reebok and will exclusively carry select Reebok footwear models for men, women, and kids in its company-owned stores...
18 Feb 2022
Kerby Jean-Raymond, founder and creative director of Pyer Moss, has said that he will be stepping down from his role as global creative director at Reebok, effective March 1. Jean-Raymond joined Reebok in 2017, and during his tenure he led the creative team in unifying the brand’s direction, resulting in significant growth among key categories....
3 Feb 2022
Maison Margiela and Reebok have unveiled a low-top version of the Classic Leather Tabi High trainer introduced in June 2021 as part of its ongoing collaboration. Image: Maison Margiela x Reebok Classic Leather Tabi Décortiqué Low The latest product launch between the French fashion house and the American sportswear brand reinterprets Reebok’s...
17 Jan 2022
Brand development and marketing company Authentic Brands Group (ABG) has signed a long-term licence agreement with Tristate Holdings Limited, enabling the firm to become the core licensee and operator for Reebok in China, Hong Kong, Macau and Taiwan. Already a longstanding ABG partner, the deal expands Tristate’s current relationship with the...
7 Jan 2022
After the successful launch of Reebok x Cardi B’s capsule collection ‘Let Me Be… In My World’ this summer, Reebok has again teamed up with the rapper for the second drop, ‘Let Me Be…In My World Nighttime’. The collection, inspired by Cardi B’s Home of NYC at night, comes with a new metallic Cardi B classic leather sneaker, as well as an entirely...
29 Dec 2021
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