Fashion
Sportswear brand Reebok has released a new campaign featuring its brand ambassador Varun Dhawan. The campaign shows Dhawan venturing beyond the expected into
Business
In the second quarter, currency-neutral revenues at Adidas Ag grew 4 percent, while revenues at brand Adidas were up 4 percent, driven by a high-single-digit
Retail
Katrina Kaif has been signed up as brand ambassador for Reebok. The sports brand is banking on the star’s popularity to drive sales of its products in t
Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the
English footwear and apparel brand Reebok has announced a new loyalty program. Called Unlocked, the program is the first loyalty service the brand has offered
In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales incre
Reebok is celebrating that its PureMove Bra, launched in August, has won six industry awards across fitness, lifestyle, technology and consumer-focused media,
British fashion designer Victoria Beckham has launched her highly anticipated debut activewear collection with Reebok, which combines a “laid-back Californi
Traditionally dominated by global giants such as Nike, Adidas , Puma and Reebok , athlesiure is now seeing local brands such as Zeven, HRX and Kan Dfy ma
Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright oran
Video
Reebok Alter The Icons - Jay IDK. Source: Foot Locker, YouTube.
Reebok Classic Aztrek. Source: MediaMania PR, YouTube.
German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping th
Reebok releases sports bra featuring new reactive technology. Source: MediaMania PR, YouTube.
* Items from the highly anticipated collaboration between Victoria Beckham and Reebok have been unveiled a week ahead of the capsule’s release. The athleti
People
Sportswear firm Reebok has roped in Karen Reuther as Global Creative Director, according to a press release published by SGB Media. Reuther was earlier associ
London - British designer Victoria Beckham has unveiled an exclusive merchandise collection showcasing her love of Reebok ahead of her debut collection la
Sportswear brand Reebok has announced that they are teaming up with British fashion designer Victoria Beckham on an “innovative, long-term” collaboration
Reebok India is expecting to get license in the next one or two months to open company-owned stores. The brand applied for 100 per cent FDI and is waiting
Adidas India’s net profit rose by 131.7 per cent for the 2016-17 financial year. Net profit during 2015-16 was Rs 41 crores. Adidas India’s revenue re
Global sportswear brand Reebok is creating sustainable plant-based trainers that will be compostable and feature organic cotton and corn. The Cotton + Cor
German sports apparels and accessories major Adidas, has posted revenues worth Rs 854 crores in 2015-16, up 11.6 per cent from Rs 765 crores in 2014-2
Reebok India is hoping to cross Rs 379 crores in revenue by December 2016. The brand now plans to have a strong focus on women, strengthening the offering
Sportswear giants Reebok and Adidas are reworking their marketing strategy to boost their sales in Tier II cities and towns. This comes in the wake of the
Adidas India has taken it upon itself to bring back Reebok to life in India. The process has already begun with the appointment of Silvia Tallon as Head o
Sportswear giant Reebok has launched its all new ActivChill range which is designed to keep fitness enthusiasts cool while working out. This range feature
Reebok is making a comeback in India and Bollywood actress Kangana Ranaut is the new face of the iconic sportswear brand. The Queen actress’ film journe
Reebok concept store opens doors in Delhi
Reebok to open ‘Fight Shops’ in India
Reebok expected to bounce back in India next year
Adidas takes control of Reebok distribution rights
Reebok to open 15 ‘Fitness Studios’ in India by end of 2016
Fitness conscious India boost active wear segment
Apparel
Reebok eyes aggressive brand play in sports segment
After two controversial years, Reebok books profits in India
SFIO drops names of two top executives from Reebok case
Reebok India launches Studio collection
Court summons ex-Reebok India MD
Reebok wooing Indian women with its product line
Brands scouting for low rentals to beat the slowdown blues
Corporate affairs ministry to take final view on Reebok scam
Reebok bets on ecommerce to boost sales
Adidas eyes mega sports events for growth
Sports lifestyle segment gets a fashion boost
Reebok reworks mass brand image
Court files charges against ex-Reebok India MD, CFO
ICAI probing ex-COO Vishnu Bhagat’s role in Reebok scam
Adidas buoyant about Reebok’s India business
Consumer forum asks Reebok to pay for damaged shoes
Ex-Reebok EFO Vishnu Bhagat may face strict action
Reebok repositions itself in India
Rebook plans fresh retail strategy to bounce back
SFIO accuses Reebok of delaying probe
Adidas India gets new MD, plans rejig of Reebok
Adidas claims ignorance about Reebok India irregularities
Jalandhar sports goods industry foresees flat growth
E&Y audit finds fake transactions at Reebok India
Gurgaon police estimates Reebok losses at only Rs 11.3 cr
Reebok revenues expected to fall in India
‘Sacked Reebok executives own 29 properties’, says E&Y
Reebok‘s deep-discounts before starting new biz model
E&Y forensic analysis confirms Reebok fraud
Fraud compels Adidas to slash Reebok India’s sales target
Suresh Raina roped in as Adidas brand ambassador
Reebok India’s former MD, COO arrested in fraud case
Reebok mandates franchisees to adopt cash-and-carry model
Adidas under fire
Agitated Rebook franchises threaten legal action
Reebok gives ultimatum to franchises
Nike’s expansion strategy at grass-root level
Reebok store owners upset over new rules
Adidas offers VRS at Reebok India, mulling store closures
Adidas expects Reebok India biz to resume in 2013
Now penalty on Reebok for Fema violation
I-T dept terms Reebok India case as tax evasion and not fraud
Shamim quits as Reebok India brand director
Reebok refuses to share ‘fraud’ details with ICAI
Reebok scales down loss on fictitious sales
Reebok India: SFIO to begin probe soon
ICAI, IT probe Reebok India case
ICAI, SFIO to investigate auditor’s involvement in Reebok case
Reebok files FIR against Ex-MD, COO
Wrong sales model lead to Rebook's undoing in India
New team at Reebok India working hard to stem crisis
Adidas orders criminal probe into Reebok India ‘irregularities’
Adidas CEO to visit India to handle crisis situation
Adidas to change its India-strategy for Reebok
Adidas to cut Reebok in India by one-third
Adidas-India’s ex-MD slaps legal notice on company
Adidas to cut down Reebok stores in India
Adidas admits to large irregularities in India unit
Reebok, DID launch apparel range
Young India laps up F1 collections
Reebok partners Force India
Reebok fined $25 m for make-believe ad
Sajid Shamim is Reebok India brand head
Pirates of the Caribbean from Reebok
Reebok MD to head Adidas
World Cup propels Reebok sales
