Articles by Aéris Fontaine
Rails: How is the brand positioned 15 years after its creation?
loading... - Business | Interview
The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
Berta de Pablos-Barbier joins Pandora as chief marketing officer
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Pandora has appointed Berta de Pablos-Barbier, formerly CEO of the champagne brand Moet & Chandon (LVMH), as chief marketing officer. She will now report to the house’s CEO, Alexander Lacik. The new recruit will be responsible for continuing the strategy undertaken by Pandora since 2021, aimed at boosting its visibility on a global scale and...
Spring/summer 2025: Fashion and sports collaborations to remember
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Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...
The Row opens first store in Paris
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Luxury house The Row, founded by sisters Mary-Kate and Ashley Olsen, has discreetly opened its first address in Paris. The brand announced the opening of a Parisian boutique via a carousel of images on Instagram, accompanied by a simplified caption, “The Row Paris, 1 Rue du Mont Thabor.” The post, which includes only two photographs, hints at a...
Destree opens its first store in the US
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After setting up shop in Paris and then Seoul, Parisian women's ready-to-wear and accessories brand Destree is making its debut in New York. The opening follows strong demand from its American clientele, who now account for about a third of its global sales. The store perfectly illustrates Destree's "unique and creative vision," the brand...
Don't Call me Jennyfer rebrands back to Jennyfer again
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Don't Call Me Jennyfer is back to being Jennyfer. The women's fashion brand, which survived a bankruptcy, is back with a completely new artistic direction, determined to carve out a firm place for itself in French ready-to-wear. To announce its rebranding, Jennyfer, followed by more than a million followers on Instagram, opted for a 100 percent...
Courrèges returns to Southern California
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Luxury house Courrèges is returning to Southern California, nearly 50 years after opening its first location in the region. In 1975, Courrèges opened its second boutique in the US, choosing to set up shop in the South Coast Plaza neighbourhood of Costa Mesa. Now, almost 50 years later, the luxury house reconnected with Southern California, with...
Courrèges returns to Southern California
loading... - Retail
Luxury fashion house Courrèges returns to Southern California, nearly 50 years after opening its first location in the region. In 1975, Courrèges inaugurated its second US boutique, choosing the prestigious South Coast Plaza in Costa Mesa. A newspaper headline at the time proclaimed, "Paris Comes to Orange County." On July 22, 2024, almost half...
Paris: Galeries Lafayette opens pre-owned watch and jewellery space
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Galeries Lafayette Haussmann, the flagship department store of Galeries Lafayette in Paris known for its Art Nouveau Dome, has opened a dedicated space for pre-owned watches and jewellery. On LinkedIn, the Galeries Lafayette group explained that the opening of this new space reflects a strong demand from its clientele. Located on the ground...
Sandro launches AI tool to help customers find their 'ideal size'
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French brand Sandro, owned by the SMCP group, is relying on artificial intelligence (AI) to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find 'the right clothing size'. The tool, powered by AI, allows online shoppers to determine...