Articles by Aéris Fontaine
Birkenstock celebrates 250 years of history with retrospective book, online encyclopedia and exhibition
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To celebrate its 250-year heritage, comfort shoe brand Birkenstock is looking back at the story of a small workshop that became an international company. The book, titled "The Book of Birkenstock," offers a visual retrospective of the company's evolution over the last two and a half centuries. While the book focuses on the brand's know-how, it...
Jacquemus to open doors of London boutique this weekend
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French house Jacquemus, which set up shop in New York in October, will open the doors of its first London address for one weekend only. From November 15 to 17, Jacquemus will welcome its London clientele in a setting designed in-house, nestled at 33 New Bond Street, a shopping destination particularly renowned for luxury houses, including...
What opportunities does the AZ Academy programme offer emerging fashion talent?
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Following the announcement in May that the luxury brand AZ Factory would be transforming itself into a programme for young talent, we now know more about the new project. It is called AZ Academy: Business for designers, and is led by the Richemont Group. Initiated by Richemont, the AZ Academy: Business for designer programme is based on...
Ba&sh invites IFM students to design shoes for its SS25 collection
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The French ready-to-wear brand Ba&sh has invited students specialising in accessories design at the Institut Français de la Mode (IFM) to design a shoe model for its spring/summer 2025 collection. The three finalists, selected by a panel of experts, will be announced on Thursday October 24, before the public selects the overall winner. The...
Rails: How is the brand positioned 15 years after its creation?
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The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
Berta de Pablos-Barbier joins Pandora as chief marketing officer
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Pandora has appointed Berta de Pablos-Barbier, formerly CEO of the champagne brand Moet & Chandon (LVMH), as chief marketing officer. She will now report to the house’s CEO, Alexander Lacik. The new recruit will be responsible for continuing the strategy undertaken by Pandora since 2021, aimed at boosting its visibility on a global scale and...
Spring/summer 2025: Fashion and sports collaborations to remember
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Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...
The Row opens first store in Paris
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Luxury house The Row, founded by sisters Mary-Kate and Ashley Olsen, has discreetly opened its first address in Paris. The brand announced the opening of a Parisian boutique via a carousel of images on Instagram, accompanied by a simplified caption, “The Row Paris, 1 Rue du Mont Thabor.” The post, which includes only two photographs, hints at a...
Destree opens its first store in the US
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After setting up shop in Paris and then Seoul, Parisian women's ready-to-wear and accessories brand Destree is making its debut in New York. The opening follows strong demand from its American clientele, who now account for about a third of its global sales. The store perfectly illustrates Destree's "unique and creative vision," the brand...
Don't Call me Jennyfer rebrands back to Jennyfer again
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Don't Call Me Jennyfer is back to being Jennyfer. The women's fashion brand, which survived a bankruptcy, is back with a completely new artistic direction, determined to carve out a firm place for itself in French ready-to-wear. To announce its rebranding, Jennyfer, followed by more than a million followers on Instagram, opted for a 100 percent...