Articles by Aéris Fontaine
Aéris has been an editor at FashionUnited France since 2023. Holding a master’s degree in Fashion and Communication from Lyon, she covers the latest developments in the fashion industry through articles and interviews. Her expertise in communication, marketing, and fashion heritage ensures a sharp approach to these topics.
Lacoste announces opening of regional headquarters in Hong Kong
Sportswear brand Lacoste has announced the opening of its regional headquarters in Hong Kong, reflecting its desire to expand in the region. “We celebrated the opening of our new regional headquarters in Hong Kong. Our new office offers employees an excellent working environment, with a collaborative space that encourages interaction and...
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ESMOD Paris to celebrate the art of drag in its upcoming exhibition
This coming February, fashion school ESMOD Paris will present an exhibition entirely dedicated to the world of drag. Miss Boo, Kitty Space, and Drapeau Blanc, all former students of the school, will explore the art of drag through the lens of fashion. From February 7 to February 27 2025, ESMOD will open the doors to its exhibition entitled ‘The...
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Louis Vuitton x Takashi Murakami: the return of an iconic collaboration
French luxury house Louis Vuitton celebrates its historic collaboration with Japanese artist Takashi Murakami. Louis Vuitton has announced via its social media channels the reissue of its iconic collection with Takashi Murakami. First presented in 2002, this collaboration marked a turning point in the world of fashion, popularising new forms of...
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How to turn your fashion internship into a job opportunity: A case study at Rouje
How can you turn a fashion internship into a short-term or permanent job opportunity? In an industry known for being particularly competitive and saturated, securing a contract is often a difficult task. Yet, some students manage to carve a niche for themselves, like Yanrong Chen, Asia marketing project manager at the French ready-to-wear brand...
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Birkenstock celebrates 250 years of history with retrospective book, online encyclopedia and exhibition
To celebrate its 250-year heritage, comfort shoe brand Birkenstock is looking back at the story of a small workshop that became an international company. The book, titled "The Book of Birkenstock," offers a visual retrospective of the company's evolution over the last two and a half centuries. While the book focuses on the brand's know-how, it...
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Jacquemus to open doors of London boutique this weekend
French house Jacquemus, which set up shop in New York in October, will open the doors of its first London address for one weekend only. From November 15 to 17, Jacquemus will welcome its London clientele in a setting designed in-house, nestled at 33 New Bond Street, a shopping destination particularly renowned for luxury houses, including...
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What opportunities does the AZ Academy programme offer emerging fashion talent?
Following the announcement in May that the luxury brand AZ Factory would be transforming itself into a programme for young talent, we now know more about the new project. It is called AZ Academy: Business for designers, and is led by the Richemont Group. Initiated by Richemont, the AZ Academy: Business for designer programme is based on...
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Ba&sh invites IFM students to design shoes for its SS25 collection
The French ready-to-wear brand Ba&sh has invited students specialising in accessories design at the Institut Français de la Mode (IFM) to design a shoe model for its spring/summer 2025 collection. The three finalists, selected by a panel of experts, will be announced on Thursday October 24, before the public selects the overall winner. The...
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Rails: How is the brand positioned 15 years after its creation?
The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
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Berta de Pablos-Barbier joins Pandora as chief marketing officer
Pandora has appointed Berta de Pablos-Barbier, formerly CEO of the champagne brand Moet & Chandon (LVMH), as chief marketing officer. She will now report to the house’s CEO, Alexander Lacik. The new recruit will be responsible for continuing the strategy undertaken by Pandora since 2021, aimed at boosting its visibility on a global scale and...
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